New Gustavsson guitars at Wildwood

Discussion in 'The Small Company Luthiers' started by Blauserk, Feb 19, 2012.

  1. Blauserk

    Blauserk Silver Supporting Member

    Joined:
    Jun 14, 2002
    Messages:
    1,275
    I see several guitars billed as "Gustavsson" guitars at Wildwood, but the prices are less stratospheric than I'd expect for the ones built by Johann himself. These must be PBG guitars; I see they say on the back of the headstock that they're built in Arroyo Grande, California.

    http://www.wildwoodguitars.com/products/0611jg01146.php?CategoryID=10&n=5

    http://www.wildwoodguitars.com/products/1111jg02244.php?CategoryID=10&n=11

    http://www.wildwoodguitars.com/products/1211jg02247.php?CategoryID=10&n=10
     
  2. fretnot

    fretnot Gold Supporting Member

    Joined:
    May 4, 2004
    Messages:
    2,032
    Location:
    Philly burbs
    They are PBG built.
     
  3. Jim Soloway

    Jim Soloway Supporting Member

    Joined:
    Nov 3, 2003
    Messages:
    11,645
    Location:
    Burnaby BC
    I love this one

    [​IMG]
     
  4. Route234

    Route234 Member

    Joined:
    Mar 31, 2007
    Messages:
    7,563
    Location:
    northern VA
    "they're built in Arroyo Grande, California"

    Thats the PBG "signature".

    The black and tan one and the black and tan Phoenix look incredible. They did a great job on that finish!
     
  5. beorn

    beorn Member

    Joined:
    Oct 29, 2011
    Messages:
    1,056
  6. korby

    korby Supporting Member

    Joined:
    Jun 12, 2008
    Messages:
    5,589
    Location:
    So. Cal.
    I never got that whole PBG thing ?
     
  7. sfarnell

    sfarnell Gold Supporting Member

    Joined:
    Apr 21, 2007
    Messages:
    6,231
    Location:
    No. SF Bay Area, California
    You have a good point about a JG designed guitar built by Baker. But it's a different story with other PBG vendors. Two Rocks are still designed and built by the same people. It's merely the marketing that is different with different ownership. PBG is willing to put the resources into marketing in a way that the original owners were not willing to do.
     
  8. Blindspot

    Blindspot Member

    Joined:
    May 16, 2006
    Messages:
    5,709
    Location:
    NYC
    Agree. And I own a Gustavsson (a "real" one....)
     
  9. sfarnell

    sfarnell Gold Supporting Member

    Joined:
    Apr 21, 2007
    Messages:
    6,231
    Location:
    No. SF Bay Area, California
    And so are the prices that rendered them unobtainable by most people.
     
  10. esoteric pete

    esoteric pete Supporting Member

    Joined:
    Mar 22, 2005
    Messages:
    6,594
    Location:
    , location, location....
    a good guitar is a good guitar, guys.

    if these are good guitars...wel, then they are good guitars.
     
  11. Route234

    Route234 Member

    Joined:
    Mar 31, 2007
    Messages:
    7,563
    Location:
    northern VA
    :agree
     
  12. amc

    amc Member

    Joined:
    Feb 23, 2003
    Messages:
    3,166
    the ebay listing starts with large capital letters PBG.
    you obviously are aware of the pbg story.
    the potential serious buyers browsing wildwood's site (or ww's ebay listings) planning to purchase this pbg/schroeder radio lane are aware of the pbg factory in arroyo grande that builds these fine instruments.

    i can't imagine a serious buyer of such an esoteric boutique guitar that sells for thousands
    of dollars not being somewhat knowledgeable regarding such instruments.
     
  13. whitepapagold

    whitepapagold Supporting Member

    Joined:
    Nov 25, 2006
    Messages:
    690
    Location:
    rectum of a dead skunk
    Thats some seriously shady marketing...

    They are 100% using the reputation to sell guitars built by someone else.

    And if the guitars are great, then they should stand on their own 2 feet... But nobody wants a fake Gustavsson that actually says "fake gustavsson" on the guitar- ie PBG.

    There is NO question every single one should have PBG on the headstock... made in Arroyo Grande aint the same thing at all...

    Pathetic.

    The ENTIRE point of buying a Gustavsson is that HE built it...
     
  14. mudster

    mudster Supporting Member

    Joined:
    Feb 11, 2009
    Messages:
    2,449
    Location:
    Kansas
    OK, I'm seriously confused. So if PBG builds them, who does the building? Is it the PBG luthiers listed on their site or ????
     
  15. narad

    narad Member

    Joined:
    May 4, 2008
    Messages:
    1,027
    Location:
    Massachusetts
    This always struck me as such a bad idea. The only benefit coming out of it is that I get to see some cool ideas come together...to then possibly order from Johan. I mean, I care about who builds the guitars, not who designs them.
     
  16. Scrutinizer

    Scrutinizer Member

    Joined:
    Sep 9, 2002
    Messages:
    1,330
    Location:
    Lower Left
    I disagree that the only benefit is for the customer. The participating builders benefit in many ways.
     
  17. Timmo

    Timmo Supporting Member

    Joined:
    Aug 13, 2004
    Messages:
    3,400
    This whole PBG never felt right to me and NO, I would never be a customer but hey, that's me.

    ;)
     
  18. Route234

    Route234 Member

    Joined:
    Mar 31, 2007
    Messages:
    7,563
    Location:
    northern VA

    I dont think its that clear cut at all. Gustavsson is not selling guitars for 3k or less and those guitars are clearly his designs. There is nothing nerfarious about selling a nice guitar for 2-3k. I dont think anyone who is in this realm buying these kinds of guitars isnt aware. Made in Arroyo Grande is enough. If someone brought a guitar with "Made in Arroyo Grande" and thought it was made by Gustavsson himself they would have to be asleep at the wheel. None of these builders builds there or has ever built there. You can tell pre PBG Fanos from post PBG Fanos and I think Dennis Fano is still making those or directly involved with PBG or something.

    I guess you can argue that they should put PBG someplace, but I think the argument that its some kind of shady deal is a moot point. People know who is doing what at this point. You would just have to be under a rock or lazy or something just to drop 3k on something and have no clue what it is or isnt.
     
  19. Route234

    Route234 Member

    Joined:
    Mar 31, 2007
    Messages:
    7,563
    Location:
    northern VA
    I be curious to hear what Johan says when you order his 3k model. I bet he primes up the gear and starts building ya one as soon as he hangs up the phone.

    Face it, he isnt taking orders on his 10k+ models. He doesnt have time to start producing guitars in the 3k range and his designs are cool. The designs on a lot of these guitars are important. I think that guitar looks very much like Johans other models, its got the same DNA or something. Ultimately, its just a matter of whether or not the guitar plays and sounds like something you want to drop 3k on. The other stuff is just conjecture.
     
  20. Jerrod

    Jerrod Silver Supporting Member

    Joined:
    Jan 7, 2002
    Messages:
    8,472
    The PBG crew headed by Gene Baker builds them. They are amazing.


    Which is the shady and pathetic part? That Johan chose to enter into this relationship willingly? That PBG chose to build the guitars? That the dealers get to sell really awesome guitars? That guitar players (not collectors) get to buy said guitars for very reasonable prices? Yeah, that's pretty low. I see why you guys have all the butthurt and bile.
     

Share This Page