It's not new. It's arguably NOS, but the best description would be "virtually unplayed" or "never sold" or something like that. When human beings who speak English use the word "new," it never means "7 years old." I realize businesses want to maximize profits, and maybe they can get away with calling it "new." But that doesn't mean they should, and it doesn't mean that the rest of us would consider it new. Unless it's a rare model whose value has actually increased, I would not pay the new street price they are asking. It's too bad they're not more reasonable. And how the hell do you misplace a PRS DGT? This is just one of those ridiculous overpriced offerings that seems to me a sucker play.