I think Sweetwater is a fine company that cares about customer service, but I really don't need the follow-up phone calls to "see what I'm up to with my music". I get the premise of adding a personal touch, but don't get much out of taking shop with a stranger who's taken too many "fake-nice" pills. I'm sure a lot of people appreciate this practice, but to me just feels too disingenuous. For this reason, I'll likely purchase elsewhere if I can. Strange, I know. Anyone else annoyed by Sweetwater customer service?