I'm in my twenties, which means I grew up in the 90s era of Mesa high gain tones. I very much missed the concept of highly distorted guitar sounds being an oddity - by the time I was around, heavy sounds were de rigeur. I've recently grown curious about the early cultural history of overdriven/distorted tones. Sure Wikipedia can tell me what people were experimenting with in the 50s, about The Kinks slashing their speaker cones in 64, and about Keith Richards' use of a drive pedal in 65. That's all very nice and factual, but it's not all I want to know. I'm trying to get a cultural perspective on how both musicians and the general public felt about this early on. Of course rock and roll has a storied history of hatred directed its way, but I am curious about this specific point. There must have been people who thought the sound of a tortured amp running flat out or a slashed speaker cone was a stupid fad of an idea? At some point it must have crossed over to being something that guitarists at large were actually trying to do, and that manufacturers would actually advertise as a good thing? Was it a slow process or was distorted guitar the in thing overnight?