I figure it’s so they are able to devote the necessary and likely additional resources to Blooper - like hiring consultants, additional final development, assembly etc. - in order to release it by December. I feel like if MOOD was their biggest release, this could be as big or bigger and they have to deal with all that demand being a very small shop and maintaining the current lineup. That takes money. I guess they felt this was the best way to accurately gauge demand and release within the expected window. But I might be wrong.