Country Music Consultant Advises Stations To Play Fewer Songs By Female Artists I think he's probably right to some degree although stating it publicly wasn't a good move. Marketing can reveal ugly truths sometimes about demographics. But it's also a good idea to let these sleeping dogs lie and not talk about them so as to not embarrass your intended customer base and yourself. Suburban women are the big audience for modern country music and they want to see and listen to young, cute but a little dangerous "bad boys" like Florida-Georgia Line. They don't want to see or listen to some older guy who look like their husband or one of his beer drinking buddies. Nor do they want to hear from women who look better than they do and who've taken a different path in life.