I am the OP and a self proclaimed alarmist...so what? Also it seems to me that a lot of people here agree.K. The first part of my response I wrote that there is a difference between demos (advertisements), and reviews (evaluation and critique). I agree that I do wish their were more objective reviews than demos, so that we as consumers can make a better informed decision without bias. Some demoers put "paid promotion" in text (or in their remarks), some don't, and some are just hobbyists who really like an item and don't want to necessarily be critical of the manufacturer for a number of reasons.
Not sure what your point is though tbh. Do you want to get all of these demoers to disclose if they're being paid in currency or product for each video, and if so, how will you enforce it? What about the less professional demos where it's more or less fanboys who aren't being paid at all (other than maybe a few bucks from youtube ads)? Or do you want to finance a pedal review website where you have a few reviewers give honest critique?
Ideally, yes I'd love to have all of the above, but to pretend like demos are not obvious advertisements and purposefully tricking consumers is a bit hyperbolic, which is why I think the OP was seen as a bit alarmist (and thus got the reactions it did).
My point was to discuss it and get others opinions. That's what this is right? A place to discuss things like this...so I thought we could discuss it here. It doesn't always have to be positive feedback for everything. I'm not saying I'm trying to do anything about it. Knobs himself posted about how insincere this industry has become after doing his latest video for that Walrus Pedal that was sent to 50 other people and they never disclosed that to Knobs...it's tricky underhanded stuff.