It is a bad look for Gibson. There is an honest way to do what they want to do but they are trying to do it with some bluster, which is just stupid from a PR perspective. I've bought four Gibson guitars in the last three or four years. All were from online retailers except for one picked up used on eBay. All were of the same or better quality than peer instruments from other makers. While a common theme (re alleged Gibson shoddiness) here at TGP, I've not found any real evidence to support it. To me the big shoddy across the industry is so many makers moving manufacture from Korea of what were excellent values for the money to China and Indonesia.