Let me start by saying I have no vested interest in promoting this site and have never bought a guitar there. I don't know Cliff, but have spoken to him and he's a hell of a nice guy. Now....just gotta say that going to this site is like walking into a Ferrari dealership, or leafing through 'The Robb Report'. I've never seen so much exotic guitar eye candy in one place before, and I totally believe Cliff in his descriptions of tonal bliss. He seems as particular and knowledgable as they come. Hopefully I'll someday buy some gear there, but until then I'll continue to window shop there, and really applaud the dream and determination it took to set up this unique site.