I went to one last night, my wife's birthday and she wanted to go. It's interesting. Order drinks, food, retractable tray on your chair and watch a movie. To me it killed the communal event of watching a film (leaning over to the person next to you to make a comment, observation or ask a question). I don't often get to the cinema because my eyeglass prescription is pretty severe and lots of camera movement on a large screen can make me nauseous. I don't think thethis is the way I want to view a film. To me, at home is still the best for my physical limitations.