Are you brand conscious? I am. Sometimes it drives me nuts, I don't why I'm that way, but for guitars it's just got to be Fender, Gibson etc rather than clones and even custom luthier stuff. Usually it has something to do with other cosmetic issues as well, like with Epiphones I can't stand the headstock. I know, I know, I'm vain, but it's just the way I am. I think these guitars just don't look right otherwise. And think about it, we still have these great companies that build the guitars they invented some 50 years back, why not buy from them when they are still around?