Exciting Changes in Les Paul Models

Guitarists the world over are familiar with Gibson's famous series of Les Paul Guitars. They include some of the finest solid body instruments manufactured today --- and lead the field in popularity. It is with great pride that Gibson announces exciting improvements in these three Les Paul solid body guitars:

LES PAUL GUITAR IN CHERRY RED

A beautiful red cherry sunburst finish is the news here! This guitar now has a rich, rubbed appearance that cannot be equaled at any price, and the "new look" that is tops with today's guitarists. If the illustration above were in color, you would see exactly what we mean -- this instrument is a true beauty. In the future, all Les Paul guitars will be shipped in cherry sunburst finish -- there will be no increase in price.

All other features of this wonderful guitar will remain exactly the same. Two, powerful humbucking pickups give the instrument increased sustain and a clear sparkling tone. Any guitarist will appreciate the wide range of tonal colorings produced by the Les Paul. Tune-O-Matic bridge permits adjusting string action and individual string lengths for perfect intonation. Graceful cutaway design with attractive inlaid rosewood fingerboard. Separate tone and volume controls for each pickup that can be pre-set -- three way toggle switch to activate either or both pickups.

Les Paul Guitar -- Cherry Red Finish ................... $247.50

No. 535 Case -- Faultless, plush lined ..................... 42.00

Excerpt from the December 1958 issue of the Gibson Gazette -- describing the 1959 Les Paul Std.


Fun fact #1: $247.50 adjusted for inflation is $1,676.24 (the case price in '05 dollars would be $284.45).

Fun fact #2: Ignoring taxes, $247.50 invested in the S&P 500 in December 1958 today would be worth almost $25,000.

- DB