Fender under "new" ownership

Discussion in 'Guitars in General' started by cj_wattage, Jan 27, 2020.

  1. cj_wattage

    cj_wattage Supporting Member

    Messages:
    6,646
    Joined:
    Mar 17, 2008
    Location:
    Hopatcong, NJ
    Sorry if this was posted and I just didn't see it.
    https://guitar.com/news/industry-news/fender-announces-change-in-ownership-servco-tpg-growth/

     
    Leonc, soulman969, wgs1230 and 8 others like this.
  2. qblue

    qblue Member

    Messages:
    1,022
    Joined:
    Mar 18, 2014
    Location:
    NE Pennsylvania, Scranton
    It's news to me!??!
     
  3. eigentone

    eigentone Supporting Member

    Messages:
    6,535
    Joined:
    Jun 26, 2015
    Location:
    Massachusetts
    News to me too. I hope that if there is change, it is only improvement. IMO the best decade overall for Fender guitars since I started playing in 1992 has been the 2010s.
     
    Leonc, Brian.gerhard, Route67 and 5 others like this.
  4. cj_wattage

    cj_wattage Supporting Member

    Messages:
    6,646
    Joined:
    Mar 17, 2008
    Location:
    Hopatcong, NJ
    I put "new" in quotes because the company that's now going to have a majority ownership has been a smaller-stake owner for many years. So it's a change in ownership, but that owner is not some random company that's never been had an interest in Fender.
     
  5. Rhyn087

    Rhyn087 Member

    Messages:
    104
    Joined:
    Feb 15, 2016
    The fact that these Servco folks have been with Fender since the 50s is probably a good sign.
     
  6. Alchemist XP

    Alchemist XP Silver Supporting Member

    Messages:
    8,426
    Joined:
    Jun 11, 2016
    Hopefully this shift will result in yet another whole rollout of "new" strats and teles as they really haven't slayed that dragon yet.
     
  7. SinglecutGuy

    SinglecutGuy Supporting Member

    Messages:
    3,428
    Joined:
    Jan 25, 2011
    Seems like it's not going to change much except on paper.
     
  8. deepcove17

    deepcove17 Supporting Member

    Messages:
    332
    Joined:
    Dec 26, 2019
    Location:
    Vancouver, BC
    You are probably right but regardless 40 years from now people will revere pre "Servco" made Strats lol
     
  9. dpeterson

    dpeterson Member

    Messages:
    467
    Joined:
    Jul 8, 2004
    Location:
    Springboro, OH
    So all the Pre-Servco's are way better right? ;)
     
    hookakat1, rhumbob, kmanick and 11 others like this.
  10. Mickey_C

    Mickey_C The Original Racketeer Gold Supporting Member

    Messages:
    2,022
    Joined:
    Mar 28, 2003
    Location:
    Sedona, AZ
    \

    "Servco has been involved in the musical instruments industry since 1937, and its relationship with Fender began as a dealer of its products in the 1950's. In 1985, Servco was part of the small investor group that backed industry icon, Bill Schultz, in the buyout of Fender from CBS. Over 25 years later, Servco increased its ownership with the purchase of Weston Presidio's stake in Fender. Through this acquisition, Servco sought to optimize the potential of this iconic music brand and selected TPG Growth as an equal partner in this journey. Fukunaga added "Servco has a 100-year track record that includes stewarding iconic brands through committed, long-term partnerships that span multiple generations. We look forward to deepening our relationship with Andy and the Fender team that will prove beneficial to our community of artists around the world."
     
  11. Peteyvee

    Peteyvee Premium Platinum Member

    Messages:
    56,001
    Joined:
    Mar 11, 2010
    Location:
    Just East of Venice Beach
    I have a transition Servco Strat and it's the best guitar I've ever played. Even better than my 1960 Strat was...but I have to thin the herd and my transition Servco Strat has to go. Only played in a smoke free bedroom at low volumes - $7500 inc/OHSC, COA and all case candy.
     
    dirtnap101, MBreinin, ford and 28 others like this.
  12. motokev

    motokev Member

    Messages:
    3,719
    Joined:
    Sep 15, 2006
    Location:
    Utah
    Fender is a very smart company. I hope they stay that way.
     
    ford, monty, Gig Young and 1 other person like this.
  13. Krausewitz

    Krausewitz Member

    Messages:
    2,278
    Joined:
    Oct 27, 2010
    Location:
    UK
    Could they have picked a more blandly faceless corporate name?
     
    manasquanto, rhumbob, Corvid and 4 others like this.
  14. CanserDYI

    CanserDYI Member

    Messages:
    547
    Joined:
    Mar 7, 2019
    Fender has been kicking ass the past decade or so, hope this change won't hurt them.
     
    Bassopotamus and hippieboy like this.
  15. sergiodeblanc

    sergiodeblanc Member

    Messages:
    3,531
    Joined:
    Feb 22, 2012
    Location:
    outside of Chicago
    ACME was taken already.
     
  16. wox

    wox Supporting Member

    Messages:
    1,861
    Joined:
    Jan 22, 2015
    Interesting. Dug in a bit.

    Servco is the largest company based in Hawaii, and is primarily in the automotive distribution biz.

    As of 2012, Servco held 5% in FMIC, two Japanese companies held a combined 27%, and a PE firm held 43% (smaller stakeholders owning the rest).

    In late 2012, Servco and TPG (another PE firm) combined to buy out the 43% PE shares, and control the company with a combined 48% interest.

    Now Servco bought out TPG and have a "majority stake" (meaning >50%, I gather).

    Sounds like the move in 2012 partnering with TPG was a vehicle to get towards majority ownership of FMIC.
     
  17. handyman

    handyman Member

    Messages:
    1,201
    Joined:
    Jan 25, 2009
    Location:
    Austin, TX
    I think they've missed a couple theoretical permutations of the Altered Reality series. I'm personally waiting for a Katana / Starcaster hollowbody mashup.
     
    Last edited: Jan 27, 2020
  18. BlueRiff

    BlueRiff Member

    Messages:
    5,470
    Joined:
    May 19, 2016
    Location:
    MI
    First Servco staff meeting: "Welcome to the new team. First order of business - product line adjustments. We're getting rid of all tube amps and going to the 'Tone Master' platform across the board. Also - we're getting rid of the traditional headstock on all guitar lines and going to a Steinberg headless approach. Oh yes - and no more wood on guitars - they're all going to be made of composite for any color the customer wants - as long as its black. Anyone got any issues with this? HR job placement help is right down the hall. Carry on...."
     
  19. cj_wattage

    cj_wattage Supporting Member

    Messages:
    6,646
    Joined:
    Mar 17, 2008
    Location:
    Hopatcong, NJ
    All Richlite all the time!!!!1!!!
     
  20. jnovac1

    jnovac1 Supporting Member

    Messages:
    5,572
    Joined:
    Jan 24, 2010
    Location:
    nowhere
    “to serve man”
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice