FMIC Announces Ownership Change

DocJeff

Active Member
Messages
27
What are everyone's thoughts on this? Will FMIC sink even lower in the quality department? It is interesting to see that the parent company owns many guitar related media outlets.


I guess it's not quite as bad as Heritage's deal with the Asian real estate firm, but as a vintage guitar historian and talented luthier it is sad to see a once iconic brand become part of a conglomerate's toy box.
 

chillybilly

Member
Messages
3,644
Mooney also made it clear that the change in ownership won’t affect the makeup of Fender’s current management.

With respect, Mr Mooney, that decision may not be in your hands going forward. ;)

To be fair, Fender execs are probably as aware of the CBS nightmare as anyone here and there have no doubt been some general lessons learned over time about keeping the bean counters locked away from the guitar makers.

'Lifestyle brand' makes me ill, though. This isn't Polo Ralph Lauren or Nike. There may be Fender logos, sportswear, bumper stickers etc. but there is a product at the heart of it all and its quality must be maintained in order to maintain its reputation. I doubt BMW or Titleist refer to their output as 'lifestyle brands' even though there is certainly a culture and a loyalty built up around both of those marques.

$12.5M for Fender, even in 1985 dollars, seems like an absolute steal for the intellectual property alone although many will recall those days when the survival of Fender was up in the air.

I've only got tongue partially inserted in cheek when I say that TPG Growth got exactly what they wanted out of it ie growth and they are walking out of the casino at least breaking even (?).

I reckon the only time Mooney will hear from Mark Fukunaga is if it's bad news. Or perhaps if Mr Fukanaga wants a Bob Bogle signature 1962 Jazzmaster model commissioned.
 

prodrigu

Silver Supporting Member
Messages
458
Bad move I guess? Remains to be seen.

I am not going to pretend to be naive about business operations and also, I am not very well educated on the new (or former) owners but moves like that I have by big investment companies usually mean even more radical shift towards profitability in detriment of quality, innovation and more importantly opens towards customers feedback.
 
M

Member 37136

I'm hoping they come out with more Stratocaster models. I hate being limited to just the American Professional, American Standard, American Original, American Ultra, American Performer, Player, Deluxe Roadhouse, Vintera, Noventa, Boxer, Dave Murray, Jimi Hendrix, Eric Clapton, Yngwie Malmsteen, Albert Hammond, Eric Johnson, Jeff Beck, Ritchie Blackmore, Lincoln Brewster, Jim Root, Robert Cray, Ed O'Brien, Kemmy Wayne Shepherd, and Stevie Ray Vaughn models.
C'mon, Fender. Give us some variety! :bitch
 

Surfreak

Member
Messages
2,256
What are everyone's thoughts on this? Will FMIC sink even lower in the quality department? It is interesting to see that the parent company owns many guitar related media outlets.


I guess it's not quite as bad as Heritage's deal with the Asian real estate firm, but as a vintage guitar historian and talented luthier it is sad to see a once iconic brand become part of a conglomerate's toy box.
With an opening statement like this, as a vintage guitar historian and talented luthier, do you really care what everyone’s thoughts are?

As an enthusiastic, talentless amateur, it seems to me that Fender guitars made nowadays have never been better, and I don’t expect things to change for the worse.
 

stilesg57

Member
Messages
675
Nothing inherent in this news, but the prudent action is likely to hope for the best but prepare for the worst.
 

Bill Dennis

Silver Supporting Member
Messages
333
What are everyone's thoughts on this? Will FMIC sink even lower in the quality department? It is interesting to see that the parent company owns many guitar related media outlets.


I guess it's not quite as bad as Heritage's deal with the Asian real estate firm, but as a vintage guitar historian and talented luthier it is sad to see a once iconic brand become part of a conglomerate's toy box.
I was not aware their quality was sinking.
 
Messages
2,377
I've been involved with a few mergers and acquisitions and this statement is most assuredly FALSE! This is the kind of thing their PR department claims, but at some point the changes WILL come. They just don't want a mass exodus of employees when it's inconvenient.

Mooney also made it clear that the change in ownership won’t affect the makeup of Fender’s current management. “On an operational level, all will remain the same,” he said. “Fender will continue with the same exceptional management team who all have been instrumental in our recent growth. We look forward to extending FMIC’s long term relationship with Servco who share our core mission to support artists and players at every stage in their musical journey.”
 

The Captain

Member
Messages
12,596
And anyone else who has tired a Fender in recent years.
I’m not a fanbois, and tried hard to dislike Fender for years, but it’s just impossible, even despite the 1000 iterations of the Strat and every possible combination of parts in the parallel universe.
Not sure who the heck the OP thinks TPG is but “faceless corporate” is a reasonable description. Have to be fair to them though, they did a stellar job of rescuing Ducati in the late 90’s.



Most crappy luthiers do, too.
 

CBHTele

Silver Supporting Member
Messages
859
Dr.Jeff always hitting everyone with the deep questions
I would substitute the last word of the above statement with one of two or three other words, but, you know, forum rules and all...
 

wox

Silver Supporting Member
Messages
2,821
This article is a year old and was discussed quite a bit a the time if you do some searching.

Servco seems like a great company and has a been a good partner for Fender. They've owned an ever-increasing piece of Fender for a long time, now they own the whole thing.
 




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