So, I found a place to get the cables for $1/foot (Brasswell music, N. of Atlanta) and I finally decided to give it a try. A/Bing b/t my new 10' GeorgeL and a black cable with a spring tension relief sleeve that I no longer remember the maker of or my normal Live Wire cables straight into the amp, and the GL definitely sounds "better." I'm not sure how to describe the difference, but I like it. It's VERY subtle. I don't think there's a cable worth the prices some people are charging, but I'm going to use George L cable (and switchcraft jacks, since i can solder just fine) when I build and then wire a pedal board. For $1/foot, it's less than half the cost of a comparable mogami and not much more than livewire. BTW, does anyone find it funny that livewire cable is so cheap, yet comes with a lifetime warranty? Yet high-end cables other than mogami don't have any such thing...makes you think.