the bad publicity would make the difference between MSRP and MAP seem like the price of the sugar on a cup of coffee.
Anytime you win stuff from a manufacturer, and a value is given, it is ALWAYS list price, never street price. Anyone should know this.
I wouldn't have known this.. If Gibson had given the winner a catalog of stuff he could get and a price list for it all, he wouldn't have had to go to other store websites to try and figure out what he wanted.