Rising prices have certainly made me less brand conscious. If I want a Les Paul now, I would probably just get a Vintage or Harley Benton. If I wanted a Stratocaster, it would be Mexican if it was Fender but more likely, I'd just get a Yamaha Pacifica. I'm helped by never being a particular brand snob anyway, though I have owned a Gibson in the past. I spent 10 years playing PRS SE Custom 24 guitars because a core seemed way too much money for the extra quality you received. An SE with upgraded pickups is at least 90% as good. I now have an LTD Deluxe for much the same reason.