Gibson to launch Authorized Partnership Program

Discussion in 'The Sound Hound Lounge' started by JesseKnutson44, Jul 15, 2019.

  1. JesseKnutson44

    JesseKnutson44 Member

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    When Gibson said they plan to switch from confrontation to collaboration, they meant it.

    I spoke with JC, the president and CEO of Gibson about the lawsuit against Dean, the video that they posted about protecting their brand only to remove it, and a brand new program called the Gibson Authorized Partnership Program where they will enter into partnerships/agreements with boutique builders that are using Gibson's trademarked shapes or names.

    “We have to preserve and protect (our trademarks), but I think we can do it in a way that’s not confrontational, it’s more collaborative."

    Details:
    https://www.newschannel5.com/news/g...on-with-gibson-authorized-partnership-program
     
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  2. 27sauce

    27sauce Member

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    So 3 or 4 builders of Gibson alternatives will now be limited to the number of certain models they can build and they’ll now have some sort of Gibson branding?

    Interesting. Roll that dice.
    Feel that shame.
     
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  3. Raygun Gothic

    Raygun Gothic Member

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    No, Gibson's going to grant them a license to make Gibson like instruments. I think Fender has done this with some boutique builders.
     
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  4. 27sauce

    27sauce Member

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    In limited numbers, while having to “acknowledge” that they are Fender designs? Which ones?
     
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  5. guitarlifestyle

    guitarlifestyle I like guitars. Silver Supporting Member

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    They better hope their trademark claims hold up! History seems to indicate that they won't, and this program will be useless to them.
     
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  6. 27sauce

    27sauce Member

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    According to the article 3 or 4 builders are already happy to bend over for Gibson.
     
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  7. Badtone

    Badtone Supporting Member

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    Warmoth is licensed by Fender, as is Musikraft I believe, so they can produce necks and bodies with the correct shapes. Don't know about entire guitars...
     
  8. 27sauce

    27sauce Member

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    I have a hunch Echopark is one.
    They’ve been throwing a good amount of Flying V out there in the last couple of weeks.

    I dig the bravado, if not.
     
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  9. Raygun Gothic

    Raygun Gothic Member

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    Acknowledge, I haven't seen except for things like Mighty Mite necks. But I remember one boutique builder saying he'd worked with Fender and had come to an agreement on what he could/couldn't do.
     
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  10. 27sauce

    27sauce Member

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    Maybe it’s more like a Boss/JHS thing?
     
  11. 27sauce

    27sauce Member

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    I don’t know. I have a feeling this kind of partnership wouldn’t have happened without legal threat.

    It has a real “or else” vibe to it.
    Mandatory fun/collaboration.
     
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  12. Kurt L

    Kurt L Member

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    Sounds like they’re hoping other builders will acknowledge their trademarks before Gibson has to defend them in court. Then they can claim the trademarks they didn’t enforce for decades must still be valid. “Look. So-and-so signed a licensing deal.”

    If Gibson really wants to launch a new spirit of collaboration, wouldn’t they drop their pending lawsuits?
     
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  13. AudioWonderland

    AudioWonderland Member

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    So this is what you do when you know you will lose...

    And try to con people into acknowledging your ownership for court use
     
    Last edited: Jul 15, 2019
  14. 27sauce

    27sauce Member

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    Yeah, ‘cause who doesn’t want to sell less guitars, pay royalties, and co brand with the company you made a name being an alternative to.
     
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  15. AudioWonderland

    AudioWonderland Member

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    Next time you see JC, tell him to go pound sand. Im real sorry his predecessors didn't do their jobs, but this ship has sailed. Continuing to beat this horse just makes them look further and further out of touch.

    Not that he said anything of consequence
     
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  16. DustyRhodesJr

    DustyRhodesJr Supporting Member

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    I realize you are just the reporter, so this is not directed at you.

    But if they dont win their lawsuit, then their designs will be non-exclusive, and there will
    be nothing to license.

    They seem to be assuming a lot.
     
    Last edited: Jul 16, 2019
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  17. JesseKnutson44

    JesseKnutson44 Member

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    Yeah, no worries.

    I'm not a lawyer myself - but I believe each trademark would have to be struck down separately - so it would be a lot of lawsuits... And even if one lawsuit is thrown out, it could potentially be because they took so long to fight Dean on it. Again, not a lawyer, so not sure, but I think it's weighing on more than just the Dean lawsuit.

    Regardless, as a guitar player, I'm happy to see them at least reaching out to these builders to try and figure something out. Way better than simply handing out lawsuits. Could provide for some cool guitars!
     
  18. derekd

    derekd Supporting Member

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    Bill Gates made Microsoft stronger suing some competing companies into penury because they didn't have the cash to pay attorneys for years.

    Gibson isn't anywhere as big as MS, but they are bigger than a good bit of their competition. Wonder if this is part of their strategy. Collaborate or plan on spending a big chunk of your next 5 year's budget on legal fees.

    I do think the licensing idea has some merit. The ruling on how far their trademark/copyright extends will tell us more.
     
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  19. dmac in SC

    dmac in SC Silver Supporting Member

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    None of this important to the average guy, like me...I just don't get the Gibson hate...Their guitars are historic...those wanting to copy them are not
     
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  20. jvin248

    jvin248 Member

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    .

    At this point ... it may be better for Dean/etc to win in court as they have precedent on their side to do so. That way every clone company wins. PRS won a dozen+ years ago on the LP shape.

    Next time you talk with JC ... ask about how they are working their R&D department overtime to fix the fragile headstock problem. Forget the 'deals', get the product fixed. There is so much buyer drama out there compared to any other guitar company. Address the weight problem. Those are the two primary complaints of end consumers. What the Gibson management crew is working on are the dealer/retailer gripes "we could sell more guitars if there were no clones!" -- talk to the customers that buy and play those guitars ... or don't buy and don't play those guitars ... about what they really want. I think the big response will be headstock drama, weight issues, and put the open book on Epiphones.

    .
     
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