Gibson to launch Authorized Partnership Program

Discussion in 'The Sound Hound Lounge' started by JesseKnutson44, Jul 15, 2019.

  1. guff

    guff Member

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    To who it may concern at Gibson,

    Your winning play is to partner with more/better quality control specialists.
    Make the "Inspected by_" tag signify something again.
     
  2. sws1

    sws1 Member

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    Exactly right. They have to go through the difficult process of cleaning up the mess that was caused by not enforcing their legal right. (Hint hint record companies). And as part of that, they created a happy path to respecting their trademarks.

    “Be our friend, and we will help you. Steal our ****, and we crush you.” I’m 100% on board with that.

    Caveat: what is and is not a trademark has to be sorted.
     
  3. Ferg Deluxe

    Ferg Deluxe Gold Supporting Member

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    I think this is a better way to go about things. I don't know if the Dean lawsuit will hold up; not sure you can use the result in the EU to predict what will happen in Texas court. But it's possible that they may not be able claim the V shape as a trademark once that case is concluded.

    There are other trademarks that they claim, other than the obvious V, for which they could create licensing agreements I suppose. I saw the big page on their website that outlined all the trademarks that they claim they own.

    I would be curious to see what agreed-upon shapes are included in this partnership. I don't know enough of the specific details of their suit against PRS with respect to the single-cut shape. That would be one of the more popular shapes, and if the loss vs. PRS caused them to lose rights to claim that shape as a trademark, it would seem to limit the value of the "partnership" since that's probably the most popular of the known guitar shapes that is also made by other companies and luthiers.
     
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  4. 27sauce

    27sauce Member

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    LP
    SG
    335
    V
    Explorer
    Firebird...

    Isn’t there a popular company that makes a Firebird knockoff?

    Could they be one of the 3 or 4?

    They have trademarks on “Bill Monroe” and “Wes Montgomery”. I’m sure neither had a lawyer present to sign over those rights. Like Les Paul did...
     
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  5. Axeaholic

    Axeaholic Supporting Member

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    Hilariously ill conceived, Fender entered these partnerships with companies who were building direct replacement parts the same way in other industries companies enter partnerships with OEMs to build drop in replacement parts or use their technology ( few people know that mid 2000s Altima Hybrids actually had Toyota powertrains, this is common in the car business). Easy for Fender stuff, it's bolt on and requires very little skill at the consumer level to use. Gibson ???? direct replacement parts ala Warmoth? Musikcraft etc ... nonesense ... what, buy a neck with hide glue and long neck tenons from USCG ???

    JC is looking for an easy out that makes Gibson look like 'all this was for something' the damage to Agnesi's reputation, the damage to the brand, the positive momentum that was spoiled ...

    He knows all this is wrong, he had them remove the video for a reason, he has already lost in europe protecting these shapes, he has lost in the US to PRS, he'll lose more, he's hoping the companies chicken out because of Gibson being a behemoth.

    In a sense if he fails he can say that this was the hill that Gibson died on, I get it, but if he doesn't see a functioning business model for his company beyond Patent Trolling companies over past lost court cases, maybe he should leave well enough alone.

    Confrontation to Cooperation ? Lol, he means of course confrontation to a protection racket.
     
    Last edited: Jul 15, 2019
  6. McShred

    McShred Supporting Member

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    A) Hats off to Gibson for pivoting position so quickly. Its very unusual for a company of that size, and one that is so mature in the marketplace, to be able to act decisively in response to the public.
    B) The cynic in me thinks this may be part of the long game with regard to shapes. Once they get a few other manufacturers to acknowledge Gibsons 'rightful' ownership of the shapes, and pay for said licensing it becomes much easier for Gibson to come back around in 5 years time and revisit the trademark issue.
     
  7. larry1096

    larry1096 Member

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    I realize Gibson hasn't protected these designs (and their trademarks) for a long time, but that issue aside: is everyone asserting that the designs Gibson originated are now somehow 'public domain'?

    There's value in a company's history and accomplishments, as well as their name. It would be a poor CEO who would just squander that value without trying to protect it.

    And if you're going to say:
    1. Gibson should have made better guitars, then I wouldn't buy a copy
    2. Gibson should have had reasonable prices, then I wouldn't buy a copy
    3. Gibson should have done BLANK, then I wouldn't buy a copy

    There's a name for that; it's called 'rationalization', and it's generally a sure sign the person making it is on wrong side of the moral issue they're debating, and they know it.

    I'm not a Gibson fan; had one, didn't like it and haven't seen too many others I'd even want. That said, I don't believe every company in the world can make copies of their designs just because I'd like one cheaper/better/whatever than Gibson can make it.

    Larry
     
  8. McShred

    McShred Supporting Member

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    Thats the gist of it and I think the law backs up the position. They could have been Gibsons designs...had Gibson protected them, they did not, and 50 years later, have basically reverted to the public domain.
     
  9. Guitarworks

    Guitarworks Member

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    The only thing Gibson really owns is the name(s) and the logo(s). That’s it. The shapes are commonplace. If they lose in court against Dean as they are expected to, this experiment will be all for naught.

    So when that happens….

    I think this is a step in the right direction for Gibson, if the goal is for the Gibson brand to gain some sort of recompense or restitution from history, and finally put this whole litigious nightmare to rest. And I think this idea will only work with aftermarket parts. It certainly will not work with entire completed guitars. No guitar builder is going to submit anything for Gibson’s approval under Gibson’s solemn promise that they won’t threaten the beat them up if Gibson doesn’t feel like they’re making enough money on this little contour or that little contour.

    I think there are a lot of consumers that would be very happy if they could get Gibson spec bodies and necks to build a set neck instrument from a place like Warmoth or Allparts, without threat of litigation from Gibson. This is what I was talking about a few weeks ago when I mentioned Gibson licensing. Getting a fee from everybody is better than suing everybody.

    But we’ll see what the verdict is first. Maybe Gibson will wind up getting nothing and no future lawsuit threats of theirs will have any teeth.
     
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  10. AudioWonderland

    AudioWonderland Member

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    You can't inspect quality into something
     
    guff likes this.
  11. Gurn

    Gurn Member

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    This new team is really on the ball. Licensing deals & lawyers are where the big bucks are to be made.

    I miss Henry J. He thought the future was in robo tuners.
     
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  12. cutaway

    cutaway Supporting Member

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    I'd consider Appetite for Destruction an historic album. So......
     
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  13. lendryesky

    lendryesky Member

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    This thread sounds like a foreign policy debate.
     
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  14. mvsr990

    mvsr990 Supporting Member

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    You can flip that around in the importance - why do I, an average guy, care if "their guitars are historic"?

    They aren't the same company that built an SG originally, they're just another corporation. This argument is raised with Fender clones and Marshall clones all the time - Leo Fender and Jim Marshall have been gone a long time. Les Paul and Ted McCarty and so on as well.

    Why should I care that some rich private equity dweebs are being cut out of money by me buying something without their brand name on it?
     
  15. deytookerjaabs

    deytookerjaabs Supporting Member

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    Because these are instruments and that is the path all instruments have followed. Prototype, competition, evolution, damn near perfection...or at least a specific design that most favor. After time...The job of the maker should be to build the best one, not to change a corner dimension because the other guy decides it's his and his only.


    Gibson lifted plenty of things from the public domain themselves, like their headstock design etc. Should the heirs of everyone from Stradivarius to Washburn to Martin to the rest of the entire world of instruments in all the families be able to come out now and strike down everything that has been "copied" since so only they can hold rights to a scroll headstock or a parlor shape or a dreadnought?

    No, IMO, if you design something new and want protection that protection should have a time limit.... After said limit you should be able to compete with other makers because there's far more at stake than just the shape. You should not be able to sue to hold trademark on a design through generation after generation after generation.
     
    Last edited: Jul 15, 2019
  16. griggsterr

    griggsterr Supporting Member

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    Gibson is supposed to be being reborn, new directions etc. So far all I see is more corporate guys acting like corporate guys. Like Dean, Hamer, BC rich, Jackson etc are going to start paying them for the V shape. Keep on dreaming people. Corporate guys and lawyers acting like they are doing something so they can validate their cushy jobs. Nothing new here.
     
  17. dmac in SC

    dmac in SC Silver Supporting Member

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    You don't have to....but my next guitar is not going to be from the Dean Custom Shop

    Peace
     
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  18. Thumpalumpacus

    Thumpalumpacus Member

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    True, but you can isolate problem areas, and those responsible for them, before those guitars hit the sales racks. That's worth a lot in the instrument business, I imagine.
     
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  19. cutaway

    cutaway Supporting Member

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    These guys think so

    [​IMG]
     
  20. Rockledge

    Rockledge Member

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    Bigger doesn't mean a thing. Cash on hand and flowing is what matters. A company that has been going through financial nightmares isn't going to hold out long fighting a fight that may be losing, I doubt they have pro bono lawyers working on it and if they have lawyers working on a percentage based on the outcome, how long will they be willing to fight?

    My point being that it is always possible that Dean is in a far better position to wait them out than tGibson is to afford the battle. Little guys with deep pockets are stronger than big guys with debt.
     
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