Gibson would sell more guitars if...

Discussion in 'Guitars in General' started by p.mo, May 9, 2019.

  1. p.mo

    p.mo Supporting Member

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    If Gibson changed the Epiphone name to Gibson they would sell a lot more guitars.

    It would be an overseas-made Gibson. Ta-da!

    Does anyone have any brand-desire for an Epiphone... maybe a "Casino?" But you'd take the Gibson CS-330 (C for China)!

    I hope the new CEO does this. This has been the biggest no-brainer for at least a decade.
     
  2. fiveightandten

    fiveightandten Member

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    History doesn’t seem to agree with you. At least not in the US. There’s a reason why we have Honda and Acura, Nissan and Infinity, Toyota and Lexus, Fender and Squier, Gap and Old Navy and Banana Republic, etc.
     
    Last edited: May 10, 2019
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  3. T Dizz

    T Dizz Member

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    So, like,,, a real Chibson!?!?
     
  4. zztomato

    zztomato Supporting Member

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    I think they'd sell more of the budget models if they made them better. Like PRS does with the SE series.
    If it was still the same poor quality crap that comes out of China but with a Gibson name, I don't think that would fly.
     
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  5. jvin248

    jvin248 Member

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    .

    They risk watering down the Gibson brand that way. The reason people want that headstock is due to their successful branding over the years. They could change the Epi headstock to a squared off shape like the Martins and that would help a lot of people -- can't do the open book for the same reason they can't put Gibson on the headstock. The Epi headstock is a little too long and then the clipped ears are the biggest turnoff for most.

    They'd sell more guitars if they made the US Gibsons with a scarf joint and lower headstock angle -- to fix that weak break away headstock design. I know I'd be back on the Gibson shopping path but until they do I'm not, selling the ones I have and keeping the Epiphones...

    .
     
  6. data_null

    data_null Member

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    I think you're vastly underestimating how many Epiphones they sell.
     
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  7. pickdropper

    pickdropper Supporting Member

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    I think they could keep the Epiphone name but change to the Gibson open book headstock and they would sell more Epiphones (even though they already sell a ton of them). There have been Epiphones like this already on a limited basis, so there's some history of it.

    Fender has been able to do this with the Squire line and there's still demand for Fenders branded guitars.
     
  8. JiveJust

    JiveJust Member

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    You guys know the beef that Gibson had with Epiphone right? Gibson and Epiphone used to be fierce rivals. Gibson promised to buy Epiphone and make it a lower end cheap brand. Gibson did. I don't see them changing that anytime soon.

    That said I have a handful of vintage Gibsons, 26, 49 and 59 and my 2006 MIC Epiphone Masterbuilt AJ 500 can more than hang with them for tone and build quality. I tried every production Gibson J45 at the time and a couple of vintage ones but the AJ 500 was only best by a 54 Gibson J45 and a 64 Epiphone Texan. I had production model Gibson money at the time but not vintage Gibson/Epiphone money.
     
  9. nmiller

    nmiller Drowning in lap steels Gold Supporting Member

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    No. Ted McCarty didn't even realize he had purchased all of Epiphone; he thought he was just getting the bass-building business and was confused when all the guitar-related tooling showed up in Kalamazoo along with the bass tooling. For the next 12 years, Gibson reworked Epiphone into a subsidiary brand built in the same factory and to the same standards as Gibson, but with a separate dealership network in an attempt to avoid competing with themselves. It was only in 1970 that Gibson sent Epiphone production overseas, and that was to compete with the cheaper imports already impinging on Gibson's lower-end sales.
     
  10. Bucksears

    Bucksears Silver Supporting Member

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    It's definitely a Catch-22: make good changes to the Epis and folks buy more of those, less Gibsons. Make Gibsons better/cheaper and folks buy more of those, less Epis.

    Hmmmm........wait a sec.......

    The thing with Fender, is that they have Squier, but then have lower-cost FENDER-branded lines of guitars. Not quite the same thing. But like Squier, there is a HUGE line of Epiphones and that's where the more unusual designs/experiments are done.
    I'm fine with the headstock thing; it's definitely a trademark for Gibson, and I don't see the need to change that for Epis. I do agree with the 'learn something from PRS' sentiment, as PRS has some of the best budget guitars out there.
    Lastly, I just want Gibson to clean up the Epiphone site and get rid of all of the models/colors that are no longer offered, yet are advertised there. Strip the Epi lines down to Gibson simplicity.
    (All that said, I loved the '56 Goltop P90 and Custom Classic Pro I played a few years back and wish I had bought one of each - my ES-339 P90 is a keeper. I found no quality issues/nothing lacking with any of those.)
     
  11. JiveJust

    JiveJust Member

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    Well I read something totally different than than in a guitar magazine in the 90s. What I read made it sound like a feud that had been going on since around the 20s. "Only a Gibson is good enough" vs. "When Good enough isn't good enough" and all that jazz. Anyway if I can find the magazine I will post a pic of the article. Until then I stand corrected.
     
  12. nmiller

    nmiller Drowning in lap steels Gold Supporting Member

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    Oh, there definitely was a rivalry between the two companies, but it was mostly in the '30s at the height of the acoustic archtop boom. After the War, Epiphone's sales continuously slipped and by 1957 the company was a shell of its former self. When the buyout happened, Epiphone was rudderless and had probably ceased production for a year at least, which is why Gibson (well, their parent company CMI) was able to buy their entire rival for what they thought was the cost of the bass business. My point is just that Gibson had no plans to turn Epiphone into a "cheap" brand when the buyout happened.
     
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  13. p.mo

    p.mo Supporting Member

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    Last I checked, Fender logo guitars are made in the USA, Mexico, Japan, Korea, China, and Indonesia.

    PRS logo guitars... USA, Korea.

    Gibson... just doesn't get it. And I know they sell a lot of Epis. My point is they would sell more if they were Gibson branded.
     
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  14. JiveJust

    JiveJust Member

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    I believe you. I remember what I read, probably just salacious tabloidism. Also my Aunt was a Gibson dealer in Utah from the 50s thought the 80s and I asked her about it. She was diehard Gibson and she probably added fuel to the rumor. I have her Gibson String Box display from the 50s that used to be in her store. Pretty Cool huh?
     
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  15. JiveJust

    JiveJust Member

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    Maybe. I remember seeing Epiphones with Gibson on the truss rod cover. Do you mean like that or just ditching the Epiphone altogether?
     
  16. Yamaha 350

    Yamaha 350 Member

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    True. But TGP and other places would explode, cuss and die at the change.
     
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  17. leftygeetar

    leftygeetar Member

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    if they made a light les paul that stayed in tune
     
    Last edited: May 9, 2019
  18. paulvcarter

    paulvcarter Member

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    If it keeps on the current track ! Well done Gibson. Finally.
     
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  19. chrisjnyc

    chrisjnyc Supporting Member

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    No.... Why sell a $500 Epi Les Paul when you can sell plenty of $5000 Gibson Les Pauls... Have you seen the prices on historic LP's?
     
  20. Penguinchit

    Penguinchit Member

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    Gibson would sell more guitars if a Studio wasn't $1500.
     

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