Gibson would sell more guitars if...

Cam1936

Member
Messages
394
I think it waters down the main brand.

It's like Zeiss optics. It used to be if you had a pair of Zeiss binoculars you knew they were made in Germany and they were among the best on the planet. Now they make their top tier stuff in Germany, but also make lower tier stuff in East Asia including China. Having a Zeiss now longer necessarily means you have top shelf stuff and the brand as a whole is cheapened in the eyes of many consumers -> Swarovski still makes all their stuff to a high quality level in Austria and they are now king of the hill in the sport optics world.

If Gibson starts making stuff in China it brings down the perceived value of the brand.
 

Yamaha 350

Member
Messages
6,663
I think it waters down the main brand.

It's like Zeiss optics. It used to be if you had a pair of Zeiss binoculars you knew they were made in Germany and they were among the best on the planet. Now they make their top tier stuff in Germany, but also make lower tier stuff in East Asia including China. Having a Zeiss now longer necessarily means you have top shelf stuff and the brand as a whole is cheapened in the eyes of many consumers -> Swarovski still makes all their stuff to a high quality level in Austria and they are now king of the hill in the sport optics world.

If Gibson starts making stuff in China it brings down the perceived value of the brand.
Squire dose it. And it never hurts Fender.
 

LeicaBossNJ

Member
Messages
2,550
Actually, Fender does it. And it doesn't hurt Fender. PRS too.

But with the cultish nature of Gibson aficionados', it would probably destroy the brand.
PRS opens and inspects every SE guitar in their Maryland plant, and the SE line enjoys a pretty good reputation.

If Gibson slapped their logo in every Epi guitar it wouldn't go the same way.
 

Yamaha 350

Member
Messages
6,663
Epiphones are the gateway to Gibson for beginners, people on the fence, and the poor. Once the person figures out that the headstock is uglier than an AMC Gremlin, they save up and make the move to Gibson.
Not. A lot of people play Epiphones and never want a Gibson. Epiphone clubs will say Epiphone high end models are 10 times better than a Gibson. And the headstock is beautiful.
 

Jon Silberman

10Q Jerry & Dickey
Silver Supporting Member
Messages
40,793
I think they'd sell more of the budget models if they made them better. Like PRS does with the SE series.
If it was still the same poor quality crap that comes out of China but with a Gibson name, I don't think that would fly.
I just posted on this same guitar in another thread. I bought it used last month for $399 w/a Roadrunner HSC. It's made in China at Gibson/Epi's dedicated factory. If there's a flaw on it regarding anything, my friend who owns many Gibsons (custom shop and regular LPs , 335s, a custom shop L5) and I couldn't find it.

Sadly, we couldn't say the same for many if not most of the Gibson LPs we A-B'd it against at the store.

 

Soothsayer

(Paul)
Silver Supporting Member
Messages
4,545
Would love to see a bolt on mahogany neck Les Paul, paddle head staggered tuners, stainless frets & coil taps. Basically like a TA Bulldog/bobcat. no plastic binding or any of that frilly shiz, simple colors. MAP $999
 

Jon Silberman

10Q Jerry & Dickey
Silver Supporting Member
Messages
40,793
^^^
So I guess my response to the OP is, "Gibson would sell more guitars if they improved their QA/QC."
 

whatizitman

Member
Messages
868
Not. A lot of people play Epiphones and never want a Gibson. Epiphone clubs will say Epiphone high end models are 10 times better than a Gibson. And the headstock is beautiful.
I really don't have any dog in this fight. But my admittedly uninformed observation, er, assumption, is that a big chunk, if not the majority, of Epi electric sales are models based on Gibson designs. If they weren't under the same parent company, they would be called clones like all the rest, regardless of build quality. Epiphones will always, by default, by compared to Gibsons. For good or bad. It will never in a million years be the other way around.

This. This is why Gibson keeps it the way it is.

Fender and Squier? Squier never made guitars.
 

hitchcockblonde

Supporting Member
Messages
743
I'd not want to SERIOUSLY debate this unless I saw the numbers. No idea of their revenue by product line. Agreed that Fender has nailed the "Fender for the stuff you'd gig with no matter made in Japan, Mexico, or USA, while Squire is the beginner stuff no matter the country of origin" tactic. PRS has done it well with S2 and SE. Hamer though, screwed themselves over with Slammer and imported Hamer and USA Hamer. Well, one of their many mistakes.

I think Gibson's new CEO and CMO are doing some smart things. Divide cleanly between straight-up traditional models and modern ones. Simplify the lines. Focus on making good guitars. Depending on where they see profit, maybe they'll adjust the two brands, but guitarists are so conservative... even if the numbers added up to say Gibson is ALWAYS high-end and USA, and we focus Epiphone to be more stripped-down "rock n roll/student/juniors" to keep the brands from overlapping so much, people will freak out.
 

zztomato

Supporting Member
Messages
11,410
I just posted on this same guitar in another thread. I bought it used last month for $399 w/a Roadrunner HSC. It's made in China at Gibson/Epi's dedicated factory. If there's a flaw on it regarding anything, my friend who owns many Gibsons (custom shop and regular LPs , 335s, a custom shop L5) and I couldn't find it.

Sadly, we couldn't say the same for many if not most of the Gibson LPs we A-B'd it against at the store.

Yes, you are right. I shouldn't paint them all with the same brush. Epiphone also has lower tier lines that, when you have to work on them, reveal a lot of quality issues. Fender does a much better job with their cheaper lines, IMO.
 

Yamaha 350

Member
Messages
6,663
I really don't have any dog in this fight. But my admittedly uninformed observation, er, assumption, is that a big chunk, if not the majority, of Epi electric sales are models based on Gibson designs. If they weren't under the same parent company, they would be called clones like all the rest, regardless of build quality. Epiphones will always, by default, by compared to Gibsons. For good or bad. It will never in a million years be the other way around.

This. This is why Gibson keeps it the way it is.

Fender and Squier? Squier never made guitars.
I do not own a Epiphone either. But I just no what they say. I'm not in that fight either.
 

Imerkat

Supporting Member
Messages
1,528
Does anyone have any brand-desire for an Epiphone... maybe a "Casino?" But you'd take the Gibson CS-330 (C for China)!
Yes I do and no I wouldn't take a Gibson, Casino's have much hotter pickups for their sound



Gibson... just doesn't get it. And I know they sell a lot of Epis. My point is they would sell more if they were Gibson branded.
No they wouldn't. Gibson garners about 40% of the market for electric guitars over $2,000. You're telling us they would do better if they copied the other companies that do not have that market share? I'm pretty sure they went bankrupt for thinking they could put their name on imports to make sales:
 

ahhlou

Member
Messages
778
Epiphone is the budget brand and should stay that way. What they could do is up the quality factor. PRS opens up the SE import line in the US to do a QA check plus they are more selective of who builds their guitars. Also, PLEASE use the Gibson head stock shape with Epiphone on it. I really hate the extended head stock as it has no valid purpose and just plain looks f'ugly...
 

Yamaha 350

Member
Messages
6,663
Epiphones are not 10x better than Gibsons, and the headstock is like a nice looking girl that has one tooth.
I know that. But they will tell you different. And they also make bootleg Epiphones because thay are so great?:eeks:facepalm
 




Trending Topics

Top