Gibson would sell more guitars if...

whatizitman

Member
even if the numbers added up to say Gibson is ALWAYS high-end and USA, and we focus Epiphone to be more stripped-down "rock n roll/student/juniors" to keep the brands from overlapping so much, people will freak out.
Yup. People didn't stop buying new Gibsons, despite the financial voodoo, bad investments and layoffs/moves, and subsequent restructuring. And used continue to hold value pretty well. No matter what they do, they will continue to sell based on brand alone. Any changes they make to anything, good or bad, will be met with critical "internet analysis" regardless. It's just how it is.
 

Teal_66

Member
I know that. But they will tell you different. And they also make bootleg Epiphones because thay are so great?:eeks:facepalm
OOF!!! I actually own (2) Epiphones. I have a $99 acoustic and an SG Junior $129. Both of these guitars are for practicing in the house. Both of them play crappy, but it's fine for practicing various exercises. I inherited the SG. These are extremely terrible guitars, and ugly too. The acoustic is really bad and hard to play - no matter what I do to the setup. It is what it is.
 

Salfordlad

Member
I currently own 3 CS Gibson Les Pauls and 2 Gibson J45's and they are all great guitars and do the job. I've previously owned Epiphone Joe Pass, Emperor Regent, 335 Dot and 339 P90 guitars and they were all great and did the job. I wouldn't have a problem gigging with an Epi if I still had one or one of my 3 Squier CV Tele's or any of my Gibson and Fender stuff. These days almost everything is well made and good enough to be the least of my worries as to whether I'm going to play and sound good. It is all about what you can afford and what you want. I've been contemplating getting an Epi LP Custom in white just for the looks. If I get one I wont be making any excuses either.
 

EtaCarinae

Member
Gibson would sell more guitars if selling the most guitars was how you made the most money. Would you rather sell 1 studio at a $500 profit margin or 4 at a $100 profit margin? Obviously that's an oversimplification, but people seem to forget that the Gibson guitar business has been profitable essentially as long as I have been alive, and the financial troubles were tied to other non-guitar related acquisitions.

They make good to great guitars that hold their value better than just about anything else, while commanding a premium. I tend to like them. They have always done a lot more right than wrong; and ironically the things I wish they did more of were modernizing and improving design elements; something that the hide glue sniffers of the world tend to chafe at.

I wish they did more ergonomic cutaways and offered non-budget non-customer Les Pauls with maple necks and volutes. I wish they had piezo bridge options. I would just like to see more options in the non-custom shop range. I don't give a damn about the tenon's 1959 pedigree. Build on what works, improve what doesn't.
 

LeicaBossNJ

Member
...

I wish they did more ergonomic cutaways and offered non-budget non-customer Les Pauls with maple necks and volutes. I wish they had piezo bridge options. I would just like to see more options in the non-custom shop range. I don't give a damn about the tenon's 1959 pedigree. Build on what works, improve what doesn't.
Imagine a world where Gibson printed out every very specific "Gibson should make" comment from the Internet, then added all those guitars to their line. How many hours before they went out of business?

At some point, people should just stop asking a cat to bark. Let's just let Gibson be Gibson and stick to the basics for a long while.
 

EtaCarinae

Member
Imagine a world where Gibson printed out every very specific "Gibson should make" comment from the Internet, then added all those guitars to their line. How many hours before they went out of business?

At some point, people should just stop asking a cat to bark. Let's just let Gibson be Gibson and stick to the basics for a long while.
Well, I am not advocating massive SKU proliferation. I am more recommending they have all their uber traditional models and then have a line where they tinker and improve. That is actually very close to what they are doing now with the modern line. It's not crazy in the way that making hundreds of different weird models would be.
 

Gforce013

Silver Supporting Member
Gibson would sell more guitars if a Studio wasn't $1500.
No kidding I bought my studio in 1994 for 350 used ,I think maybe they were 500 or so new at the time. Black with an ebony fretboard , they told me basically it was the same specs like the custom just non of the fancy stuff. That guitar sounds killer and better than any studio now and a fraction of the price.
 

Imerkat

Member
PLEASE use the Gibson head stock shape with Epiphone on it. I really hate the extended head stock as it has no valid purpose and just plain looks f'ugly...
If they kept Epiphone but changed the headstock to a Gibson shape.
The clipped wing headstock is symbolic of the relationship between Epiphone, Gibson, and one not being "able to fly".

Lol if Japan made Gibsons they’d put Gibson USA out of business
yup.
 
I think you're vastly underestimating how many Epiphones they sell.
Very true. They do sell a lot. Yes, I know the headstock is something a lot of people can't get past (I've struggled with it to, frankly because of my ego of not being able to afford a Gibson branded one) but in 2019, those Epiphone Les Paul's sound the way that Les Paul's are supposed to.
 

gunslinger

Member
If Gibson changed the Epiphone name to Gibson they would sell a lot more guitars.

It would be an overseas-made Gibson. Ta-da!

Does anyone have any brand-desire for an Epiphone... maybe a "Casino?" But you'd take the Gibson CS-330 (C for China)!

I hope the new CEO does this. This has been the biggest no-brainer for at least a decade.
It would cheapen the name.
 

naveed211

Member
If Gibson changed the Epiphone name to Gibson they would sell a lot more guitars.

It would be an overseas-made Gibson. Ta-da!

Does anyone have any brand-desire for an Epiphone... maybe a "Casino?" But you'd take the Gibson CS-330 (C for China)!

I hope the new CEO does this. This has been the biggest no-brainer for at least a decade.
I’d be more willing to buy an Epiphone (or “import Gibson”) if it had the Gibson style headstock. I’ve even had an MIJ Epiphone with the “right” headstock in my cart once or twice. But it’d have to be more than a name and headstock change.

Part of the reason I prefer others to Chinese Epiphones is because the Epiphones almost always feel cheap and plasticky in the the finish. That would have to change, too.

Honestly though, that doesn’t stop many guys of all ages buying Epiphones. I’ve seen them on many stages since I’ve been playing.
 

Gurn

Member
If Gibson changed the Epiphone name to Gibson they would sell a lot more guitars.

It would be an overseas-made Gibson. Ta-da!....

" But you'd take the Gibson CS-330 (C for China)!

I hope the new CEO does this. This has been the biggest no-brainer for at least a decade.
No. I wouldn’t take a Made-in-China Gibson.

Guitars are discretionary items. I don’t buy Chinese guitars - especially a Chinese Gibson.

Made in Mexico, Indonesia, Vietnam, Taiwan - no prob. w/ me.
MIC is a no-go.
 

Endr_rpm

Member
On the bass side of things, Epiphone absolutely eats Gibsons lunch on any models they have in common, like the Thunderbird. The newer Classic line of T-birds rocks on par with the US version, save maybe for the nitro finish, at 1/4 the cost. And Epiphone has the Jack Casady bass, which is modeled on a Les Paul Recording bass, but is entirely pro quality (Im a proud owner) and unlike anything Gibson makes.

Guitars? I have no idea, I have a US SG and that all the Gibson I need, I was never terribly impressed with the Epi models.
 


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