Gibson would sell more guitars if...

Discussion in 'Guitars in General' started by p.mo, May 9, 2019.

  1. Salfordlad

    Salfordlad Member

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    Yamaha did it for a while... on the right is a 1980 Lord Player 500. On the left a 1976 SG1500. Notice the Gibson style headstock on the LP versus the SG.

    [​IMG]
     
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  2. Dirty_Tones

    Dirty_Tones Member

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    Even though the '65 Casino reissue is 2 grand, it's still made of laminate.
     
  3. Rhythm Rocker

    Rhythm Rocker Member

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  4. Yamariv

    Yamariv Member

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    Gibson should NEVER put their name on an overseas guitar, it will water down the brand and confuse people. When you see "Gibson" on stage, you are guaranteed an American Made, pro-grade instrument, lacquer finish and top quality woods..
     
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  5. whatizitman

    whatizitman Member

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    Here I am. Rock you in the Daddy Cave.
    So is the ES335. It was designed that way.
     
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  6. MikeMcK

    MikeMcK Supporting Member

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    Hamer tried this... it worked for awhile given their business model. The US-made Hamers were built at a loss a lot of the time (which makes sense if you ever saw their build process... more "custom shop" than places that are called "custom shops").

    The idea was that the great US-built Hamers (differentiated with a tiny "USA" next to the logo on the headstock) would be selling points for the imports. Might have worked better if they were doing Gibson-style endorsements, but they couldn't afford that with an output of 15 guitars a week. Celebrities who played Hamers paid for them (possibly with discounts), but they never got paid for playing Hamers.
     
    Last edited: May 9, 2019
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  7. Teleplayer

    Teleplayer New Mods On The Block Staff Member Gold Supporting Member

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    For both Gibby and Fender, I would love to see each company reduce the guitar offerings from 2,354 different models to something more manageable. I go on their websites and get a headache. Don't have any inclination to even wade through all the shtuff they have on their sites.
     
  8. Hot In The Shade

    Hot In The Shade Member

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    What is the difference between Gibson and Epiphone headstocks? I can't see it.
     
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  9. Mikhael

    Mikhael Member

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    Epiphone's Kat series guitars have a nice headstock shape, based on original Epis (although it's a little too wide; string pull issue for me). Make a narrower version of that.

    Someone mentioned Gibson experimentation. Great with the Firebird, Explorer, V, etc., but not so good with things like the Marauder, S-1, robotuners, etc. I think they should dip their hands into a couple of experimental models with well-though-out features, and offer options at a decent price.
     
  10. twoheadedboy

    twoheadedboy Member

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    In the scenario you're describing, they would probably sell more import Gibsons, but fewer USA Gibsons. They might not want to do that because it could be bad for their image as a USA legacy company. However, having USA and import guitars under the same label seems to work fine for Martin, which is also a USA legacy brand.
     
  11. metropolis_4

    metropolis_4 Member

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    I still like the idea I heard in an Anderton's video:

    Let Gibson be Gibson, and Epiphone be Epiphone.

    Make Gibson model guitars (Les Paul, SG, etc) at several price points, and put Gibson headstocks and logos on them.

    Then make Epiphone model guitars (Casino, Rivera, etc) at several price points, and put Epiphone headstocks and logos on them.


    Let Epiphone be its own line again instead of continuing to make it the "cheap" Gibson line


    Have US built and import Gibsons, and US built and import Epiphones
     
  12. twoheadedboy

    twoheadedboy Member

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    $1500 seems quite reasonable for a nice USA made Studio.
     
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  13. twoheadedboy

    twoheadedboy Member

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    They've sort of done this with the Epiphone Elitist series. They are MIJ and similar to Gibson in quality.
     
  14. COYS

    COYS Supporting Member

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    Isn't that true of most of the ES guitars?
     
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  15. Benz2112

    Benz2112 Supporting Member

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    Gibson is the highest grossing guitar manufacturer in the world. They will weather the storm.
     
  16. krimson

    krimson Member

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    I think it would water the brand down as well. One of the nice things about a Gibby is that if you see a real one you know it's made in the USA.
     
  17. edwarddavis

    edwarddavis Supporting Member

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    Sorry your not hired
    Here’s a though make the same line of guitars that got them where they are at a affordable price relative to today’s market
    I bought les Paul’s for $400 new in 1980
    Price them with inflation etc at a decent price in today’s market
     
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  18. whatizitman

    whatizitman Member

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    Here I am. Rock you in the Daddy Cave.
    It's more of a tone and feeling thing, dig? Some headstocks just sound and feel right. :BluesBros
     
  19. Thumpalumpacus

    Thumpalumpacus Member

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    I definitely agree with letting Epi use the open-book headstock.

    I don't think Gibson's customer base would stand for import Gibsons, though.

    Indonesian Epis that I've played were well-built and good players.
     
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  20. williamsnrb

    williamsnrb Supporting Member

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    I know the business model is complicated for Gibson and I understand making necessary changes, but it was sad for the city of Memphis to see that factory close. :(
     

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