Completely untrue. Sure they may be more or less pricey with more or fewer features, but they do the exact same thing (replace amps & pedals with digital versions). I think you may be referring to their customers. I automatically disregard anything following this statement if it's a product I paid for. THEY need to be happy they have customers (and they are; they are great people with appreciative staff). Once my dollar is in their pocket, I am no longer content to "be happy" with whatever table scraps a particular company decides to throw me. I am now in the position of expectation: I expect the company to stand behind their products, provide regular updates, fix issues that arise, and be happy about doing it. Digital modelers are the one exception to the rule about buying it for what it does rather than what it can/should do: I bought my Helix with the full expectation that it was going to be supported and updated regularly (and don't get me wrong, I'm not at all disappointed; just providing counterbalance to the "be happy..." argument). It is. And I get that (thus why I said that after this update they should figure out a different method of releasing firmware updates. Look, I know my tone sounds severe, but it's only because I care. Frank, Eric, Igor - all the guys are AWESOME! The tones are great, the gear road worthy. My point is that - for whatever reason (excuse?) - a different company has a more palatable method of firmware releases. Sure, you can chalk it up to politics, parent companies, billions of different lines of products, but in the end, one modeler is getting loads of goodies all the time while another languishes in wait, while the fans get restless and, in some cases, downright rude or vulgar with each other.