Rick is still doing well enough, financially, because there are virtually no fake Rickenbackers being sold in the USA. And Hall + Co. have limited production enough (and just in the USA) so that supply does not outstrip demand and they can get a maximum amount of profit in every unit. I think they've also created a sort of Mystique where they ship pretty much every guitar they manufacture, dump relatively few as defectives, and the fans of the product accept excitedly every single example they can get their mitts on. I personally don't think the typical Rick guitar owner plays their guitars for hours each day, and this means the owners are looking at the guitar more as art than as a hard working tool like a shovel or hammer. The criteria that determines the guitar owner's perception of quality is always heavily biased to be Pro Rick. I think Rickenbacker Bass players are much more pragmatic - and those basses see a lot of use sometimes. Frankly, I think a ton of the Credibility that Rickenbacker enjoys today is because of their fine bass guitars. And this is also true at G + L, by the way.