The one I bought on MF Stupid Deal was an ASAT ash Tele with a clear finish for $299.I don't understand why anyone buys the G&L Tribute guitars. Where I live, you can buy a used USA G&L for the price of a brand new G&L Tribute.
yeah, just the fact that a brand associated with the highest levels of hand-craftmanship can be subverted to the extent that it now appears on the headstock of bargain-basement, import garbage fits into the broader narrative of 'post-truth', 'alternative facts', etc.Considering D'Angelico supposedly turned away Les Paul from his New York shop because he refused to build the guitar Les Paul wanted and put the D'Angelico name on it, I highly doubt he would share your view, or desire his name on a budget entry level import. I think in fact, that if his hat did come off, it would only be to throw it at the idiot corporatist management trained chimp trying to do so. What you imply is everything I cannot stand about the modern multinational conglomerate businesses that dominate so many industries now. Profit over quality, ethics that rationalize child labor and in some cases slave labor, disregard for known environmental and safety concerns, engineered obsolescence. It is all duplicitous bs, or flat out wrong.
I was referring to the normal retail prices of the G&L Tributes. The Stupid Deal prices are probably a good deal, but they aren't a good representation of normal pricing for those guitars. I suspect that MF isn't making any money on the Stupid Deal sales, and that they might even lose money on them, but they are a good form of advertising for MF.The one I bought on MF Stupid Deal was an ASAT ash Tele with a clear finish for $299.
The used price on a similar USA-built model would likely be 3x that.
Interesting...And FWIW, G&L is definitely selling some lower specced guitars through SDOTD. One of the big benefits of the Tribute series is supposed to be their USA pickups, but if you look at the specs for the deal guitars, they will usually not be US pickups. I've definitely seen this quite often with those G&L deals.
Which is known as a 'loss leader'.I suspect that MF isn't making any money on the Stupid Deal sales, and that they might even lose money on them, but they are a good form of advertising for MF.
It's because it's owned and operated now by a much younger staff of guys, and they're trying to handle their supply chain and stock in a very modern way. Why not blow out the colors that don't sell at cost rather than deal with MF sending back truckloads of stock?They continually show up on MF Stupid Deal at 1/2 price. How does this not devalue the brand? Knowing that they do this, why would anyone in their right mind pay full retail for one of their guitars?
Other brands show up on SDOTD, but not consistently at 50% off, so this must be baked into their pricing and business model.
What's going on here?
Yes, I think that's exactly what MF is doing with the Stupid Deal sales. It's a way to draw attention to their brand, drive traffic to their site, and hopefully attract new customers.Which is known as a 'loss leader'.
But loss leaders are typically part of a bait-and-switch proposition, in which the retailer advertises something at a ridiculously low price--a price at which they would lose money if they sold any significant quantity--but only has a few available in stock.
So the logic is that since you drove all that way to score a 'deal', and since you're already in the store, you are likely to consider more expensive alternatives which the store has in stock, and which are actually profitable.
I'm not sure how that strategy translates to an online retailer like MF. I guess if you order the SDOTD, they have your email address and can continue to send you offers.
Just curious, where do you get your info that they're "failing at an epic level"? Because of their pricing strategy through one retailer? Or because you don't think as highly of them as you do of Gretsch? The brand reboot happened in 2014, and they're still around, in a very competitive market. You don't have to sell as many guitars as Fender's marketing machine can to be successful and profitable.As far as the D'Angelico brand itself, my guess is that it was revived to try and shoulder-in next to Gretsch and capitalize on the name (which few even knew of before the revival). They are failing at an epic level with that strategy. Then again there is no telling where Gretsch would be today if not for Fender's partenership.
Based on the admittedly completely anecdotal evidence that I've never come across a privately owned one in the wild, including having never seen a used on craigslist or other local sales sites. For as many models as they have and how easily they are available through GC, this is weird to me. I've never seen one in someone's hands.Just curious, where do you get your info that they're "failing at an epic level"? Because of their pricing strategy through one retailer? Or because you don't think as highly of them as you do of Gretsch? The brand reboot happened in 2014, and they're still around, in a very competitive market. You don't have to sell as many guitars as Fender's marketing machine can to be successful and profitable.
It's an open secret for years that major Martin dealers will sell basically ANY Martin, including custom shop, at about 40% below MSRP. For years, they've had MSRP, MAP (Minimum Advertised Price), which is what most people pay, and then the price you have to ask for. For example, the MSRP on my 00-28 is $3899, the MAP on it is $3099 (so places like Sweetwater can claim that their price is $800 off, lol!), and I paid $2280 for mine, brand new, from an authorized Martin dealer, which is actually a hair under the 40% off MSRP. Martin is most assuredly not failing. (Note: this pricing model has been changed slightly by the pandemic, lately it seems that about 36-37% off MSRP is more likely, Also, Martin is changing its pricing structure in 2021, and it remains to be seen what that will mean for buyers.)
I'm not saying that D'Angelico is equivalent to Martin - they're not. Just that pricing strategy of a manufacturers marketing department or dealer network doesn't mean dick about the quality of a guitar, or what that manufacturer's success level is.
And while MF may blow them out on a regular basis, Sweetwater and others sell them at full price (plus or minus, of course) all day, every day. I'd guess that a relatively small percentage of their overall sales actually occur at a significant discount, and those that do are just another marketing cost. A lot of folks first get a brand onto their radar by playing a buddy's guitar, seeing someone play one at a gig, etc.
I'll rephrase my original comment slightly. MF is not supposed to/does not intentionally sell returned merchandise as new. That is the whole reason the 'open box' designation exists in the first place.