You're a guitar player, not an amp player lol.For me, without contest, AMP!
Guitar : 30%
Amp : 70% (perhaps more)
Crappy guitar and good amp can sound ok, not the reverse
And you???
This. I'd add that a proper pairing of amp and pedals is part of the deal, but if you don't use pedals then the amp is all the more important.They're both important, but as others have said I'd rather spend more on a great sounding amp and use a cheaper guitar than vice versa. My amp forms the base of my sound and different guitars (and pickups) give me different variations.