It's been 65 years and you're still marketing the "Contour Body"

Discussion in 'Guitars in General' started by Yr Blues, Sep 21, 2019.

  1. Yr Blues

    Yr Blues Member

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  2. Bluplirst

    Bluplirst Supporting Member

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    Also when the heck is that patent going to clear? Wouldn't want anybody copying those contours.
     
    37 others, shane8, Danny D and 9 others like this.
  3. leofenderbender

    leofenderbender Supporting Member

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    It is subliminal for "we did it first."
     
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  4. freedom's door

    freedom's door Member

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    "Original Contour Body" = synonym for "Authentic"
     
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  5. Average Joe

    Average Joe Member

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    To be fair, it still IS contoured....
     
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  6. Gclef

    Gclef Member

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    The 70s strats had weak contours compared to the early stuff. In part from poor QC, and part worn out machinery.

    So, for a time, it really did mean something.

    Now? Yeah, kinda unnecessary. Pretty much only there for the authentic look.
     
  7. John Hurtt

    John Hurtt Silver Supporting Member

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    Much of Fender's marketing is built on iconic designs. Guitarists are...with some exceptions...looking for that iconic look and tone. Tired of it....stop buying that same iconic look and tone. :)
     
  8. Yr Blues

    Yr Blues Member

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    One of the reasons why I'm designing my own version. All the nitpicking I can correct on my own. :p
     
  9. telest

    telest Member

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    Sometimes we forget :D
     
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  10. COYS

    COYS Supporting Member

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    The sticker is vintage-correct :cool:
     
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  11. Guitarworks

    Guitarworks Member

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    It's no different than graphics or a badge on a car telling the viewer something about the vehicle. People in the know already know the vehicle has that feature. It's intended for people not in the know. It's just a little something to catch a person's eye, pique their curiosity, build intrigue, and prompt consumers (then and now) to ask: "Ok, what does that mean? The product says right on it that it has this feature - why is the manufacturer making such a big deal over it? What's so special about it?" And thus begins the dialogue, which sets the foundation for a sale.
     
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  12. sidekick

    sidekick Supporting Member

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    Yes ... and as good as the original was I have a variation with a different headstock shape, (albeit not as classic) and a different name.
     
  13. KHAN

    KHAN Member

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    I make my own Fenderish logos for my partscasters that say FREAKIN RANDOCASTER.

    Along with this:

    [​IMG]

    Always good for a laugh when my musician friends see it up close.
     
  14. Phil M

    Phil M Supporting Member

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    “Good fuel economy, spacious interior, and classic round wheels”
     
  15. DiPa

    DiPa Constant GAS Silver Supporting Member

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    I say if you don’t like it, then dont buy, why this ? Lots of choices and free market, you gotta love it...
     
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  16. joelster

    joelster Silver Supporting Member

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    I bought mine because of the Synchronized Tremolo.
     
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  17. rawkguitarist

    rawkguitarist Member

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    Is it not a classic decal on the headstock...? man, the things people gripe about.
     
    Last edited: Sep 22, 2019
  18. Scary Uncle G.

    Scary Uncle G. Member

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    I never understood this. Okay, we all know it’s really a “vibrato” but what makes it “synchronized”?

    Synchronized with what, I ask.
     
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  19. sub rosa

    sub rosa Member

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    Is it no longer a Contour Body? Decal’s been there since the beginning.
     
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  20. standard24

    standard24 Member

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    I still don't know what that mans but if it's available, I want it too!
     
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