Um, not to throw a monkey wrench into the plans of MF (and awesome job Mark for getting place there ... that's huge), but I believe this is the same type of lava cable that can be ordered from www.pedalspluseffectswarehouse.com for much cheaper.
I got my Lava Cable from them (excellent service and really fast shipping) and the 12' straight to straight was about $20 less than MF. Though the pic on the site is different, the cable I got from PPEW is the same as shown on MF. And it's a great cable.