Tell that to Friedman. I think it's pretty simple to say that if Mike was selling tons of amps and raking in huge profits, there would be no retirement in his immediate future. Demand hasn't been there for the product, and when a company (for the most part) only has one product and some variations on it, this is the inevitable conclusion. Again, SLOs are fantastic amps, but it doesn't mean there's a demand for them. They sat idle in stock new or used on forums for years at very respectable prices. People simply weren't buying them. Artists weren't using them. How many well known releases in recent years (10+) touted a Soldano as a primary sound? You can probably count them on one hand, and you'd likely have to sit there and think before you could, though I'm sure you could immediately rattle off countless that feature a Friedman, Marshall, Mesa, etc. Now that news has broke, you have a flood of guys that never once thought about buying an SLO 5 years ago in a scramble to find one. That's just how it goes. It's not a knock on Soldano. Mike is fantastic and his products are great. That doesn't mean people were buying them, though.