It's sort of a rhetorical question. I have been searching for my first acoustic. I've been to a few guitars stores and have played at least 20 different makes and models. Two of my favorites were both Martins. Both are being sold as new but they are both over 5 years old. I was at the music store today trying some out and 4 kids (i'm guessing between 16 and 18) came in. They were really hammering on some of these things and I finally had to walk out. I can't image the abuse some of things have endured. If I buy a brand new guitar and walk out of the store and never play it, "too bad, it's used" but it can sit in store being played by hundreds of people and they can still sell it for new. In reality they are all demo models.