Discussion in 'The Pub' started by Stefenator, Jan 13, 2017.
NAMM show for me starts now...
people will come for the guitars - but they'll remember the wood panel walls. such beauty. such attention to detail. the awesome power of marketing....
It's true. People remember when other people and companies show care in the finer details. I went to an event one time where one speaker had chairs in a normal row pattern and another speaker had the seating arranged in more of an amphitheater setup. The people remembered the second speaker more because he took more time to make the audience feel closer.
Hey... that's why I love focus groups. I won't even leave my house without hiring a consulting team to mine the data and create a study suggesting where I should go and what I should do. All hail the marketing team.
True indeed...Conversely though I know a number of out-of-state small-booth exhibitors at NAMM who drive down to Garden Grove/Costa Mesa on Wednesday morning to annually buy their show display furniture and carpet from IKEA and Home Depot. They end up spending a fraction of what Freeman charges for display cases, tables, chairs, and even carpet.
I imagine the focus for such smaller companies is on those who visit said booth knowing the product/company well (doesn't seem to hurt the pedal doods found downstairs in Hall E!), not necessarily a flashy booth that can be afforded...which understandably also might be just as much a turn-off to others.
But I completely agree that some booths can be so much fun to behold with the investment made, sometimes just by being unique. A number of years ago I remember when Dan and the gents at 65amps launched the Li'l Elvis/Tupelo by also doing a "Sun Studios"-themed booth featuring an old RCA 76 and other gear. It was particularly cool and very fitting for the debuted products.
At any rate, safe travels to all!
Dan is the coolest host. He treats total strangers (me) like they were rock stars. I saw more than one person look at me and go "who the f*ck is that dude?". Lol. I'm a total fan of his amps and him personally.
will there be any Stratocasters?
He really is the coolest, and there's nothing to dislike about the guy, wearing his heart out on his sleeve yet also being a savvy businessman with a huge expanse of amp knowledge that can be translated into real world words for us simpleton guitar chugging knuckle-draggers to easily understand.
I used to love going to certain computer graphics trade shows. The big dog's booths were the Pink Floyd at trade shows.
One of our T1 circuits wasn't working, so we had to go down into the "dungeon" at the Anaheim Convention Center
All the boxes with green labels are Custom Shop instruments
Wowzers...one never even has to think about the entire Anaheim Convention Center lobby granite floor needing to be covered with protective squishy felt stuff and the traditional blue carpet, but alas a show is a show
I'm assuming you work for Fender?
Brought in my speaker stands to use for AP setup
Where I used to work!
Subscribed for the pretty pitchers.
The "war" room (aka IT central)!
brought in my own speaker stands to use for AP deployment!
Even some LEFTIES!!!
No way! My ISO-2001 audit embattled brain can't take that kind of cabling...
Nice, I often forget Fender owns Jackson and Charvel. I dig Jackson guitars (and Fender/Squier Jaguars).
Wish Fender would add to the Pawn Shop series amps...I don't use tube amps much but I'm having a blast with the Vaporizer and Excelsior Pro I picked up last year at very good prices. Pure, raw, simple Fender tube tones
i use 3 squier 51's modified...awesome guitars
Thanks for the pictures!