I used to work for AMS Neve and whilst rupert is a lovely guy I think this is just like the amek deal he puts his name and a small input to an established company to aid marketing. The amek stuff he did still sounded dreadful as amek's do and it is a shame that he and Mark Crabtree (ams neve md) couldnt work something out to keep him with his own company name.
I agree with Gary, while Rupert is a god when it comes to stuff he worked on, theres also some just average stuff out there that has his name on it, but he didnt nessecarily work on. I can probably see what will happen. Rupert will design a great circuit and it will cost $2 grand per mic. SE will say, thats not really our market, its the $400-1000 market, so we'll cut corners so the mic cost $800. I hope that doesnt happen but it wouldnt surprise me.