1) X-350 Stratford in Scarlet Red – $1,499 Street • $2,100 MSRP "Guild expands its Hollowbody offerings with a new take on the X-350 Stratford. First offered in 1954 as one of Guild’s top of the line models, the three pickups X-350 Stratford returns today as elegant as ever. Full hollow-body construction using an elegantly arched Spruce top and spruce tone bar bracing give the Stratford it’s iconic airy tonality, while the three Franz P90 single-coil pickups give this guitar a world of tonal possibilities from biting growls to airy chime. Intuitive controls make navigating the tonal pallet of three pickups a breeze, using a traditional three-way pickup selector for the Bridge and Neck pickup and a designated volume knob to blend the middle pickup into any configuration. Complimenting the variety of tones available from the X-350 is a Guild Vibrato Tailpiece for expressive playing. Other premium features include fully bound body, neck, F-holes, and headstock, mother of pearl block fretboard inlays, a hardshell case, and a beautiful Scarlet Red finish." 2) X-175 Manhattan Special in Malibu Blue – $1,499 Street • $2,100 MSRP "Guild’s X-175 Manhattan Special debuts Classic, White-Top, DeArmond Dynasonics, and a Sporty New Finish. The precedent for Hollowbody aesthetic and tone, the X-175 Manhattan Special looks as good as it sounds. With its gracefully sculpted and richly resonant hollow body, arched spruce top, and rock-solid three-piece neck, it exemplifies the quality building of the Guild Manhattan model of the 1950s and ‘60s. The secret to this model’s iconic tone lies in the authentic DeArmond Dynasonic neck and bridge pickups, providing crystal clears highs and a full, round low-end – the makings of the iconic tones of rockabilly and blues from the 1950s on forward. Complimenting the variety of tones available from the X-175 is a Guild Vibrato Tailpiece for expressive playing. Other premium features include fully bound body, neck, F-holes, and headstock—along with mother of pearl block fretboard inlays and a hardshell case. Available in a special edition satin Malibu Blue finish." 3) Starfire I "Guild launches the Starfire I, bringing their world-famous Starfire to a more accessible platform. The new Starfire I family takes the iconic Starfire Double Cut and Single Cut body shapes into the modern era with new models and colors. All Starfire I models feature the appointments any gigging or recording musicians requires, including a tried and true Tune-o-Matic bridge, premium Guild Vintage 18 open-back tuners with 18:1 ratio, an easily accessible 12” radius Rosewood fretboard and thin U neck profile, a traditional three-way toggle switch with dedicated volume and tone controls, and push-pull coil splitting for each pickup. An injection of rich, vintage tone is provided by Guild’s own HB-2 Alnico II humbuckers featured on all Starfire I models, giving this semi-hollow bodies a professional tone from the start. For those looking for something a little extra, the Starfire I GVT comes equipped with a Tune-o-matic bridge and Guild’s Vibrato Tailpiece for additional tonal versatility. Guild’s engineering team worked tirelessly to bring the classic aesthetic and road-ready quality that has been synonymous with Guild to the new competitively priced Starfire I platform. From left to right: Starfire I SC GVT Seafoam Green – $599 Street • $835 MSRP Starfire I SC Antique Burst – $499 Street • $695 MSRP Starfire I DC GVT Pelham Blue – $599 Street • $835 MSRP Starfire I SC GVT Snowcrest White – $599 Street • $835 MSRP Starfire I DC Cherry – $499 Street • $695 MSRP" 4) Guild Aristocrat "Guild Guitars is excited to expand on the seminal M-75 Aristocrat by introducing three new solid-body models this Winter NAMM. The M-75 Aristocrat was first introduced to the Guild line in 1954 and reissued in 2013 in response to players hankering for the aesthetics of a single cut electric, but with the tone of a full hollow body. Because of its popularity, Guild is introducing the Aristocrat P90 in Vintage Sunburst with a carved spruce top, the Aristocrat HH in Trans Black Burst with a carved flamed maple top, and the Aristocrat HH in Snowcrest White with a carved maple top. These models feature a chambered body (rather than the M’s fully hollow body) for feedback resistance and a comfortable weight. Franz P90 pickups give the Aristocrat P90 a low, gritty growl perfect for rock, R&B, and every genre in between, while the Aristocrat HH features dual Guild HB-2 Standard sized Alnico II humbuckers with push-pull coil-tapping. Other premium features include a bound fingerboard, block inlays, and quintessential Guild harp tailpiece. Aristocrat HH Snowcrest White – $799 Street • $1,115 MSRP Aristocrat HH Trans Black Burst – $799 Street • $1,115 MSRP Aristocrat P90 Vintage Burst – $799 Street • $1,115 MSRP"