give something away and see how well people take care of it. let them buy it and they appreciate it more. its really simple. music that does not sell has no value. otoh look at the careers of those who promote sales of their records currently and live as superstars. people value what they do. what a concept!! another ex: if meeting a chick for the first time do you show up in rags and smelling like **** or do you take the extra steps to look nice and make a great impression? iow, placing value and selling/promoting yourself. its not the people don't care about guitar. look at how nuno does with rihanna. (artist who sells herself as a superstar). wow she sells out arenas and people buy the music and merchandise. she acts like a million bucks and people show more appreciation for her art.