Depends on what you consider 15% overpriced... are we talking 15% over typical invoice or 15% over what I'd like to pay? If it's a standard production guitar, unless I'm absolutely besotted by its specific feel and sound -- e.g. a "Magic Strat" story -- no fricken' way. I'm not paying an additional $100-200 invoice for a guitar when I can literally drive 10 minutes and buy a different (but nearly identical) one at a more reasonable price. If it's some kind of small batch, limited edition, or rare finds, probably not, but never say never! I came across a Suhr Classic T Antique a few months ago, which was definitely 15% more than I would like to pay -- but despite the cost, I did seriously consider it and will likely get one in the future.