That's kinda the thing though. Paul might have come up from nothing and been a small fish in a big pond, but that's not the case anymore. He's a HUGE fish in a medium sized pond now. If you play guitar, you know who he is and that his guitars are world class. That changes the game. You can't just be a dick like that when you're as big as he is. Also, I'm not sure you can just call Paul's interview style "ball busting" and laugh it off. The guy doesn't have the social skills to understand the difference between what's funny and endearing, and what's just being a dick at somebody else's expense and trying to spin that as "just a-joshin." Not to mention that at his level, he commands enough respect that most people aren't going to want to ball-bust back because of who he is, plus it's obvious that his social skills are lacking, and that he seems exactly like the kind of guy who will dish it out completely tactlessly and rudely, but get offended and storm off the very moment the first "questionable" thing is said back to him. So you really can't even risk it. Interviewers have to just sit there and be insulted, and that's not cool. It makes Paul come off as a guy who is rude to the wait staff. He should definitely stick to just making guitars and let other people do the talking for his company. I say this as a guy whose #1 is a PRS Custom 22 and will absolutely say that basically everything the company produces is fantastic... but as the leader of a company, you really should have proper perspective of your strengths and weaknesses. Interviewing is definitely an opportunity area for Paul, and he should either reign it in a lot or let somebody else do it.