Play Authentic's Impact on Sales Trends?

jm9239

Supporting Member
Messages
2,576
Retailers or anyone in the know, what impacts, if any, are you seeing to sales trends following the "play authentic" situation? Are Gibson sales up or down? How about sales for PRS, Dean, Collings, etc.?
 

Jabby92

Member
Messages
3,303
Who knows, who cares. Its really hard to measure this early on. IMO the Gibson 'haters' weren't going to be buying a Gibson before the video came out, and they won't be buying one now either. As far as I'm concerned nothing has really changed and the guitars themselves will still sell to people who like the brand. All the kids who browse YouTube barely play guitar as it is and no matter what Gibson did they would still complain about the prices or the QC boogieman or whatever else. Its just another bandwagon and the wheels will fall off, just like the robo tuners and other BS thats happened in the past few years that a lot of people have mostly forgotten since its gone now. People have very short memories/attention spans these days and I highly doubt this will do much more than anything else that has gone on.
 

jm9239

Supporting Member
Messages
2,576
Who knows, who cares. Its really hard to measure this early on. IMO the Gibson 'haters' weren't going to be buying a Gibson before the video came out, and they won't be buying one now either. As far as I'm concerned nothing has really changed and the guitars themselves will still sell to people who like the brand. All the kids who browse YouTube barely play guitar as it is and no matter what Gibson did they would still complain about the prices or the QC boogieman or whatever else. Its just another bandwagon and the wheels will fall off, just like the robo tuners and other BS thats happened in the past few years that a lot of people have mostly forgotten since its gone now. People have very short memories/attention spans these days and I highly doubt this will do much more than anything else that has gone on.
I care. As a marketer and guitar player I'm curious to know what impact, if any, it's having.
 

Jabby92

Member
Messages
3,303
I care. As a marketer and guitar player I'm curious to know what impact, if any, it's having.
Well no one here can truly tell you that. We don't have access to sales numbers or anything that really provides any legit evidence. Its all speculation. My opinion it will have way less impact than people think, Gibson has done worse than this.
 

bluescast

Member
Messages
141
Saw the video. Didn't think the video was offensive at all but I come from a different era. Being kicked in the teeth was considered offensive. Agnesi or whatever his name is telling folks to experience the real deal instead of buying a knock off is fine with me. But in the end, buy whatever you want. I prefer Gibson, but that die was cast for me in the 70's. For you young bucks it might be something else.

Hell, for a time I only played RG550's! you know, hair metal era and all.
I eventually came back home.
Cheers.
 
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Mr Fingers

Member
Messages
2,381
People buy on price, first and foremost. TGPs readership -- us -- is not anything close to a typical group of buyers/players. If a nice guitar is in the rack at a good price, no one gives a hoot what some Gibson exec mouthed off about. What's the last thing you heard from Fender's directors? A few of us sort of care; most do not.
 
Messages
3,450
Doesn’t affect me. I have all the Gibson guitars I will ever need or can justify owning at my age.

If I acquire any more instruments from here on out it’s likely to be an upgraded violin at some point (when I can play well enough to discern the difference).
 

bigfoamfinger

Supporting Member
Messages
1,846
For every 1 of us gear fanatics, who spend time on message boards being active in the happenings of the guitar community, there are 100 guitar players who don't

Collings went up for me personally :) Sold my LP Classic to fund a 290. Not because of Play Authentic, but because it's a better guitar
 
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Raygun Gothic

Member
Messages
2,971
One thing it did was made me aware that Dean was still making guitars. I don’t know why, but, I thought the brand was defunct.
I thought it was interesting that so many people got outraged over the Gibson vs. Dean lawsuit, but no one was vowing to support Dean. Most of them said they'd buy PRS instead of Gibson.
 


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