Retailers or anyone in the know, what impacts, if any, are you seeing to sales trends following the "play authentic" situation? Are Gibson sales up or down? How about sales for PRS, Dean, Collings, etc.?
I care. As a marketer and guitar player I'm curious to know what impact, if any, it's having.Who knows, who cares. Its really hard to measure this early on. IMO the Gibson 'haters' weren't going to be buying a Gibson before the video came out, and they won't be buying one now either. As far as I'm concerned nothing has really changed and the guitars themselves will still sell to people who like the brand. All the kids who browse YouTube barely play guitar as it is and no matter what Gibson did they would still complain about the prices or the QC boogieman or whatever else. Its just another bandwagon and the wheels will fall off, just like the robo tuners and other BS thats happened in the past few years that a lot of people have mostly forgotten since its gone now. People have very short memories/attention spans these days and I highly doubt this will do much more than anything else that has gone on.
Well no one here can truly tell you that. We don't have access to sales numbers or anything that really provides any legit evidence. Its all speculation. My opinion it will have way less impact than people think, Gibson has done worse than this.I care. As a marketer and guitar player I'm curious to know what impact, if any, it's having.
I thought it was interesting that so many people got outraged over the Gibson vs. Dean lawsuit, but no one was vowing to support Dean. Most of them said they'd buy PRS instead of Gibson.One thing it did was made me aware that Dean was still making guitars. I don’t know why, but, I thought the brand was defunct.