Play Authentic's Impact on Sales Trends?

BrokenRomeo

Member
Messages
2,145
And why pull the video...and it's not just the video, that was just the icing on the cake of a long series of dumb moves...that we thought would be over with the "new" Gibson.
 
Last edited:

DewieCox

Supporting Member
Messages
4,404
One sale at least, that I know of...I was going to pull the trigger on a new 50's Standard, but between the shortage of nice flame tops, 10 plus pound weights and Gibson's corporate tomfoolery, I decided to purchase a "copy" instead.
:spit
 

jvin248

Member
Messages
4,468
.

Don't forget that forum participants are often the most knowledgeable "key opinion leader" guitar player and gear buyer in their circle of friends, and when they stop recommending a brand or suggest alternative brands their friends will change their direction too.

The more a product costs, the more product research a buyer will do. If they only risk $25 or less they will just buy it and take their chances. Push the price above $500, $1,000, or $more and they start doing a ton of research which includes Youtube reviews, Social Media, and "ask a friend".

Traditional Marketing research uses a general guideline that a happy customer will tell two or three people about their great experience while an unhappy dissatisfied customer will tell sixteen people on average to avoid that product or company. And that research was done before the Internet and before Social Media existed.

Gibson won't feel the pain from this marketing fiasco until next January's NAMM show when all the retailers come back with much smaller purchase orders. Gibson currently has firm order contracts from all the retailers, are building and shipping units every day, and getting payments from the retailers every month. It all looks like business as usual to Gibson. Meanwhile, the retailers are taking the pain of languishing units and it's the retailers who are currently sweating how big the Holiday Sales will need to be to clear inventory.

It's a precarious place Gibson has put itself in.

.
 
Last edited:

DewieCox

Supporting Member
Messages
4,404
Laugh it up, Fuzzball...here's the new guitar, so bummed I didn't go with the new 50's Standard :)

Nice looking guitar. Not sure how I ended up quoting your post. Meant to quote 27sauce.

.

Don't forget that forum participants are often the most knowledgeable "key opinion leader" guitar player and gear buyer in their circle of friends, and when they stop recommending a brand or suggest alternative brands their friends will change their direction too.

The more a product costs, the more product research a buyer will do. If they only risk $25 or less they will just buy it and take their chances. Push the price above $500, $1,000, or $more and they start doing a ton of research which includes Youtube reviews, Social Media, and "ask a friend".

Traditional Marketing research uses a general guideline that a happy customer will tell two or three people about their great experience while an unhappy dissatisfied customer will tell sixteen people on average to avoid that product or company. And that research was done before the Internet and before Social Media existed.

Gibson won't feel the pain from this marketing fiasco until next January's NAMM show when all the retailers come back with much smaller purchase orders. Gibson currently has firm order contracts from all the retailers, are building and shipping units every day, and getting payments from the retailers every month. It all looks like business as usual to Gibson. Meanwhile, the retailers are taking the pain of languishing units and it's the retailers who are currently sweating how big the Holiday Sales will need to be to clear inventory.

It's a precarious place Gibson has put itself in.

.
Be honest. How many times did you LOL as you were typing that?
 

teleluvver

Member
Messages
1,512
I don’t follow stories about Gibson that closely, so I generally don’t read threads about the company. But what I have been able to observe is that there is quite a bit of hostility toward them on TGP. I watched the video, and I’m still not really seeing a problem. Maybe contacting dealers wasn’t the right move, but maybe it was. What confuses me is how adamant people on TGP can be when it comes to someone putting a Fender decal on a non-Fender headstock, but they despise Gibson for wanting to protect their copyrights.
 

27sauce

Member
Messages
35,072
I don’t follow stories about Gibson that closely, so I generally don’t read threads about the company. But what I have been able to observe is that there is quite a bit of hostility toward them on TGP. I watched the video, and I’m still not really seeing a problem. Maybe contacting dealers wasn’t the right move, but maybe it was. What confuses me is how adamant people on TGP can be when it comes to someone putting a Fender decal on a non-Fender headstock, but they despise Gibson for wanting to protect their copyrights.
Call them out here, put them on blast. Get your answers.
 

data_null

Member
Messages
509
I don’t follow stories about Gibson that closely, so I generally don’t read threads about the company. But what I have been able to observe is that there is quite a bit of hostility toward them on TGP. I watched the video, and I’m still not really seeing a problem. Maybe contacting dealers wasn’t the right move, but maybe it was. What confuses me is how adamant people on TGP can be when it comes to someone putting a Fender decal on a non-Fender headstock, but they despise Gibson for wanting to protect their copyrights.
The majority of it was faux-outrage by those who had no interest in Gibson in the first place. As you might have guessed, many of them were active participants in previous Gibson bashing threads.
 


Trending Topics

Top