Play Authentic's Impact on Sales Trends?

Discussion in 'Guitars in General' started by jm9239, Jul 9, 2019.

  1. mattjayworker

    mattjayworker Member

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    Meanwhile.....Heritage Guitar of Kalamazoo sold more guitars last month than they did all of last year. Probably just a coincidence though right?
     
  2. Strat-cat

    Strat-cat Member

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    Aren't most of the same people who freaked out about the video the same people who freaked out when Heritage brought in CNC and PLEK machines and a bunch of employees quit?
     
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  3. 27sauce

    27sauce Member

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    I heard they hit double digits.
     
  4. FLYING V 83

    FLYING V 83 Gibson Geezer Silver Supporting Member

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    :spit
     
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  5. captwillard

    captwillard Member

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    All the TGP faux outrage isn't going to bump or hurt sales.
     
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  6. 27sauce

    27sauce Member

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    If the campaign/video wasn’t going to have any impact at all either way, why make it in the first place?
     
  7. BrokenRomeo

    BrokenRomeo Supporting Member

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    And why pull the video...and it's not just the video, that was just the icing on the cake of a long series of dumb moves...that we thought would be over with the "new" Gibson.
     
    Last edited: Jul 10, 2019
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  8. DewieCox

    DewieCox Supporting Member

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    :spit
     
  9. mattjayworker

    mattjayworker Member

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    No, those are two totally different sets of irrational forum folk.
     
  10. jvin248

    jvin248 Member

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    .

    Don't forget that forum participants are often the most knowledgeable "key opinion leader" guitar player and gear buyer in their circle of friends, and when they stop recommending a brand or suggest alternative brands their friends will change their direction too.

    The more a product costs, the more product research a buyer will do. If they only risk $25 or less they will just buy it and take their chances. Push the price above $500, $1,000, or $more and they start doing a ton of research which includes Youtube reviews, Social Media, and "ask a friend".

    Traditional Marketing research uses a general guideline that a happy customer will tell two or three people about their great experience while an unhappy dissatisfied customer will tell sixteen people on average to avoid that product or company. And that research was done before the Internet and before Social Media existed.

    Gibson won't feel the pain from this marketing fiasco until next January's NAMM show when all the retailers come back with much smaller purchase orders. Gibson currently has firm order contracts from all the retailers, are building and shipping units every day, and getting payments from the retailers every month. It all looks like business as usual to Gibson. Meanwhile, the retailers are taking the pain of languishing units and it's the retailers who are currently sweating how big the Holiday Sales will need to be to clear inventory.

    It's a precarious place Gibson has put itself in.

    .
     
    Last edited: Jul 10, 2019
  11. BrokenRomeo

    BrokenRomeo Supporting Member

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    Laugh it up, Fuzzball...here's the new guitar, so bummed I didn't go with the new 50's Standard :)

    [​IMG]
     
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  12. DewieCox

    DewieCox Supporting Member

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    Nice looking guitar. Not sure how I ended up quoting your post. Meant to quote 27sauce.

    Be honest. How many times did you LOL as you were typing that?
     
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  13. Bossanova

    Bossanova Silver Supporting Member

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    Based on personal experience, I’ll tell you that Collings used sales are up by 1! :D

     
  14. rambleon

    rambleon Supporting Member

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    Or try to take it down when things got hot in the comments and on the internet in general.
     
  15. AudioWonderland

    AudioWonderland Member

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    Some of you really don't understand the 'net and how deeply entrenched its influence is.
     
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  16. teleluvver

    teleluvver Member

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    I don’t follow stories about Gibson that closely, so I generally don’t read threads about the company. But what I have been able to observe is that there is quite a bit of hostility toward them on TGP. I watched the video, and I’m still not really seeing a problem. Maybe contacting dealers wasn’t the right move, but maybe it was. What confuses me is how adamant people on TGP can be when it comes to someone putting a Fender decal on a non-Fender headstock, but they despise Gibson for wanting to protect their copyrights.
     
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  17. 27sauce

    27sauce Member

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    Call them out here, put them on blast. Get your answers.
     
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  18. data_null

    data_null Member

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    The majority of it was faux-outrage by those who had no interest in Gibson in the first place. As you might have guessed, many of them were active participants in previous Gibson bashing threads.
     
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  19. sshan25

    sshan25 Supporting Member

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    TGP "inside baseball". Doubt it has any effect whatsoever.
     
  20. captwillard

    captwillard Member

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    Probably so certain TGP posters can express faux outrage. Apparently they feel entitled to do so.
     
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