PRS is one of the companies that holds its dealers to MAP pricing on advertising. So, for example, online Dave's guitars is selling the 594 with the nice top for $5k. In the actual store, or if you call to talk it over, the price is about 20% less. I'm not sure you'll get much more discount than that from anyone. BUT..... PRS are almost always available as well taken care of used guitars, and they generally lose 30-40% of their value second hand. Since the guarantee is only 1 year anyway, you're not losing much going used. What are you looking for?