It was already forgotten, proof that a 30% price increase during crisis isn't bad enough to grab peoples attention. So, Fender will increase their prices by 30% each trimester during this year and give a 60% discount during the between Dec 20-25. In the end, they will look good and you see people praising the company right here on TGP, which will increase their sales.
Looks like someone at Fender has been reading Machiavelli's Il Principe.
For what its worth, I called "my guy" at Sweetwater and told him that I couldn't justify paying the new price when folks like MF are still using the old one. He sold me my Tele for the old price. I'm afraid that's the last new Fender that I'm going to buy for a long time.
Seems like MF sets the market on new guitar prices.