I just don't get it. Gibson is a for profit company. Gibson execs aren't in it for their health. And no, a new Jonas Brothers or Drake model signature guitar does not affect the value or "integrity" of your '93 Les Paul Studio that you've "upgraded" to gold hardware and EMG pickups. So what if they're trying to make a buck? Seriously, can someone please explain how on earth you can get upset with the company when they have a model that's made for pure profit? Being 100% honest here. Buy the good stuff and leave the other alone. I didn't get pissed when Apple started making iPod nanos in pink. I thought it looked silly, and it was done entirely for profit, but it didn't make my classic black one less valuable of a tool, impact its resale value, or even begin to affect my view of Apple.