... Ok Ellipse tax paid This applies to Fender Musical Instruments also. Why purchase and take over leadership of a bunch of other companies like Kramer, Jackson, Charvel, etc. and sell them under their original name? To simply eliminate competition ok. But why keep up the charade.. Why not make a Gibson branded Kramer Pacer (if you will). I liked Kramers in the '80s but I wouldnt mind if the name Gibson was on the Headstock. Craft beer is going through the same kind of craziness but I think most craft beer snobs would turn their nose to Budweiser Double IPA named Space Dust, hence the brand "Elysian" remains. But to me guitars are a different animal. Am I wrong? I have a "Spirit by Steniberger" by Gibson. WTF. Gibson has probably paid to use the name "Steinberger" and i suppose initially that might be a way to smooth the transition but after a few years, why keep calling it a Spirit by Steinberger made by Gibson. I don't know what I'm talking about. Just thinking out loud.