It's cool looking / different / rare / limited edition. It might be the "one", that will make all the difference. Nobody else you know (perhaps no one else in the city), has the exact same pedal. It's a bit pricey, but that's OK, you deserve a quality item, from a small company, that really "gets it". Then it arrived - and you are so excited to put it on your board. Fire up the amp, big grin and ...hmmm...well...it's...OK... This has happened to me countless times. I usually / eventually sell a pedal that underwhelms, often to another enthusiastic buyer. But I sometimes avoid selling it for a while, trying to find a way to like this pedal, as much I as I expected to. "Maybe it's not the pedals fault, maybe it's me..."