I've always thought it sounded amazing in the demos. Metalcore929 (Loobs) makes it sound AMAZING on YouToobz. I've heard people call it sterile or cold, but the demos sound sweet. I've owned/played just about every boutique delay except this one. It just seems to lurk in the background. A darkhorse in the world of ambient delay? Please chime in if you've had experience with the Echo Box.