To say a that a guy doesn't exist because he uses a trade name or pseudonym is not really accurate but it is an interesting conspiracy theory that helps some people pass the time.Make no mistake: there is no “he”, because Virgil Arlo does not exist.
Many artists, musicians, authors and gear makers also use pseudonyms to either add a layer of privacy or because their god-given name is unsatisfactory. The fact that he uses a trade name is common knowledge among his customers and disclosed on his web site.
This conspiracy theory was started on the forums by a competitor & the trolls have had a good time discussing it the over past several years. Everyone here gets a chuckle out of all of the chatter & Mr. Arlo has been mostly oblivious to all of it.
These conspiracy theories have been mostly beneficial & were the #1 driver of new customers prior to Mr. Arlo's retirement back in 2019. It's also driven a lot of traffic our way.
When one these forum threads blow up with fake outrage, normal/objective people passing by on the forums see the posts, go to the website, then to youtube & before you know it the inbox is blowing up with new orders.