It is kind of pretentious, but it fits their business model as a needs assessment consultant. Account executive is a more common and generic title which attempts to rise above the typical salesman image. Also as mentioned, many of them at SW actually have a background in sound engineering. My guy has a lot of experience as a radio engineer, specifically public radio, which is known as top of line in the radio industry. The guy knows his stuff. He's a senior among his peers and I learn a lot from him. So he has earned that title of sales engineer. He's straight up about whether there's room to move on prices or not, and I believe him. His down side is that his account list is huge and he can't always keep up. Still, I appreciate him. I've had two younger reps before him and had to ask their sales manager for a replacement. His name is Ken Davis and I highly recommend him.