As an engineer, I'm not bothered or annoyed by it. Tech companies often use that job title. One of my early jobs was called Pre-Sales, then became Sales Support, then Sales Engineer...whatever, it's just a job title. We did all the technical discussions with our customers to help sell the product line, and often provide post sales support. Many of us were engineers but some were not. But, those that weren't engineers had math or science degrees. I have only bought from SW once - just some strings/picks/cables, years ago. Some dude started calling pretty regularly for multiple years. The main reason I never bought from him was that he could never give me a price I was happy with - a price that I could get from Wildwood, Alto, Humbucker, or SoundPure. I would tell him this, and he'd go on about service and 8000 point checks that I'm sure they don't do, blah blah blah. I ask for 20% discount on anything I buy new, and I always call rather than email. SW is selling commodity items, so they should be willing to price accordingly - since the won't - at least in my case - I don't buy there. Theoretically, the value of having an SE is so you can get the deals you want and buy regularly. Good for both you and SW.