A bunch of local bands are going down this year doing a 24 bands in 24 hours thing to show off our local music scene. But for what purpose? Does anyone actually get anything out of SXSW? All my friends in Austin leave town when it comes around and rent out their apartments for the weekend to make extra cash. So is SXSW actually useful to anyone who plays to further their careers? Is it just bragging rights? What are your experiences and opinions?