The competition is so fierce in the boutique market now. It seems like everybody is building the same things only they dont tell you that their magic box is a Tube Screamer, or a Fuzz Face, or a Tone-Bender, or a Phase 90, or whatever. They make up some bozo product name and get some shills to hype it on the Internet music boards and make people think that theyve just GOT to buy this new toy. Meanwhile, the musician already has a TS-9 or two, a Fuzz Face, and everything else. Internet shill hype is such ********. Man, I havent even advertised since 2000 or displayed at a NAMM show since 2001 and I dont have shills on any kind of payroll or trade-out or anything. I dont even have paid endorsees. All of the professional players that use my stuff do so because they sought my wahs out. I think there are VERY few innovators out there. I wish there was more creativity. There are WAY more wannabes that think they can get rich quick building some kits and selling them on the net. Most of these businesses are just kitchen tables, a computer, and a snazzy website that proclaims them to be the Next Big Thing. Let me tell you, the effects business is anything BUT a get rich quick thing. If you want to do it for real, there are international laws that have to be followed. The consequences of not following those laws can be quite severe. But kids (I can say that Im getting bloody old these days) get stars in their eyes, a 5 dollar soldering iron in their hand and think theyre going to conquer the world. It simply is not that easy. There are certainly a few boutique guys that I really admire. Bob Sweet and his Ultra-Vibe, he knows his skill and knows what a Vibe should sound like, and hes one helluva friend in the business. Zach Vex.